Her Economic Gathering

A woman is really a magical presence. Once he chatted with an entrepreneur, and he talked about a phenomenon that we both could not understand. When we graduated from college, there would be a lot of college girls going to buy second-hand women's clothing, women's shoes, accessories and so on.

In China, if you want to mention a few websites that specialize in "thousands of loser ladies", you can definitely think of jumei.com, vip.com, Lok Feng (which has been bought by vip.com) and so on. Tmall and Jingdong have to rely on each other for a while! In 2012, a "you only smell my perfume, but did not see my sweat", "I speak for myself" Chen's fire has spread all over the river!

However, on the same day of the 58 city and Ganji network, the poly American and vip.com listed on the ocean are also busy.

Let's first look at a piece of circulated online: when I went to work the day before yesterday, my brother ran to Chen Ou office, and asked, "are you telling me the truth? Did we gather vip.com to buy it?" as usual, old Europe looks at it honestly, innocently and innocently. "No, I can't hide it from you." I'm not the same as 58 old Yao.

Brother! Stop this chatter and stop talking nonsense. Do you make a big deal?

What's the big deal?

The website knows that the Korean makeup page is exactly the same as that of the poly American sea. The product introduction, copywriting details and model head are not even mentioned. Even the brand authorization documents are the same. What is this feeling? It's like you go to the next room and look at the three houses.

The current market capitalization of vip.com and jumei.com are 16 billion US dollars and 3 billion US dollars respectively. (the two orders of magnitude, are they not like 58 city and Ganji net, though they are two listed and one is not listed).

In this case, Chen forwarded the micro-blog of Liu Huipu, the senior vice president of the United States, and shouted for a special sale: we took a year to get the brand supply and authorization, not a copy and paste. The dispute between the United States and vip.com is the source of the purchase from overseas!

It is reported that the current state

The quality supervision and inspection center can not provide the true and false inspection of cosmetics, and foreign markets are also having frequent counterfeit incidents. Unless they are in direct contact with the brand side, they will still get the possibility of counterfeit goods.

Therefore, the supply and authorization of brands are very powerful "trump cards" in overseas purchasing.

Over the past year, the news of Chen ou and Ju Mei is really continuous.

Last December, after a self proclaimed staff member of the United States, "the most valuable long micro-blog", "you never know what Chen EU is doing for six months," Chen Ou rebuked "former employees" with micro-blog.

In January, a number of media received anonymous mail, saying that jumei.com was suspected of purchasing overseas fake cosmetics, and the Beijing warehouse was sealed.

Here is a very important market, overseas purchasing. In January, Chen Ou put up a bold voice in the internal mail: this year, it will be put on overseas cross-border electricity suppliers, and it will be shipped on the same day, and will be charged within two days, with a subsidy of 1 billion on Logistics and taxation.

Everything is aimed at scale.

Marching into the overseas purchasing market, seize the female consumers!

According to the data, 89% of the products that women like to buy online and 83% of cosmetics are cosmetic products. These two categories are the best jumei.com and vip.com businesses in the field of "her economy".

After vip.com's acquisition of Le Feng, there were comments that VIP and JUMEI must have a world war.

Under the "her economy",

And who can win the women in vip.com, who will be the ultimate king! I believe that jumei.com's overseas purchase profit will not be exchanged for public praise.

As for whether the two companies will merge, I firmly believe that the growth of 100 billion companies will depend on mergers and acquisitions and technological innovation. With the further warming of cross-border electricity providers and the growth of women's consumer demand and consumption power, the two sides will fight in various categories.

This dispute is only a small fragment of the two sides' "robbing women", which is far from reaching the climax.