After A Wave Of Ups And Down, Vip.Com Fell Into A Battle Of Words.

Liu Huipu's senior vice president, micro-blog, "jumei.com bombardment", was suspected of selling fake products and plagiarizing the purchase page of the US sea in April 17th, including product introduction, copywriting details, model avatar and brand authorization documents, and the exclusive licensing contract signed by the United States and South Korea.

This is a wave of unrest.

Vip.com vice president Feng Jie road responded that the page problem was caused by vip.com's not strict design of supplier's page design audit, but the products were legitimate authentic products.

This "war of words" makes the existing problems in the chain of cross border e-commerce survival more prominent.

Xu Dingxin, founder of Ding Ding cross border e-commerce club, told reporters in the daily economic news that in the past, many cross-border e-commerce products were actually products of "one day tour" of domestic products. For some overseas source brands, in order to ensure brand reputation and supply chain, they were not willing to cooperate with e-commerce channels.

Industry: no adulteration, no money.

It's been a lot of trouble lately.

Responding to Feng Jia Lu's response, Liu Huipu insisted that vip.com was suspected of selling fake products, because "the United States and South Korea signed the exclusive licensing contract", and asked vip.com to directly paste the power of attorney.

In response, vip.com did not give any response.

It is worth mentioning that this storm is only a week away from the only product sold in the bee bee network.

For a long time, the "true identity" of cosmetics sold by the American cosmetics business has been questioned. Because the electricity supplier has repeatedly broken the bottom price, the price of most imported beauty products can be even as low as 80 percent off of the price of the counters.

According to the results of the inspection and retrospective investigation of the sources of cosmetics from several e-commerce websites before twenty-first Century, unauthorized smuggled goods and high imitation cosmetics occupy the overwhelming majority of the American cosmetic business operators.

The report said that at the beginning of this year, the American cosmetics brand MaryKay had commissioned the third party inspection and accreditation agency to purchase and examine the MaryKay products sold on several shopping websites. The results showed that 49% of the products were counterfeit products.

even if it is

District mode also seems to be difficult to avoid the emergence of counterfeit goods.

Xu Dingxin told the daily economic news reporter that in the past, many products sold by cross-border electricity suppliers were actually products after the "one day tour" of domestic products.

Now more or less, there will be more or less "one-day tour" in the "free trade zone", through the pport of pport companies to pport the whole container to foreign countries, and then from the normal foreign procedures to the domestic bonded area to turn a circle "wash white".

Since last year, the pilot cities for cross-border bonded imports have opened up a sunny avenue for the purchase of seafood.

The major cross-border e-commerce projects have sprung up and announced that they have been financed and invested heavily in the market.

But the bustling cross-border electricity supplier still faces the problem of "genuine and fake supply".

In September last year, the mother and baby business of the cross border mother and baby business came into a crisis of confidence because of the sale of magrolan brand children's trolley.

"Documents after customs clearance can not be inspected every single thing. Counterfeit goods in the genuine products become the means for dealers to use them, because at the current price, no one can make money without adulteration."

An electricity supplier is right.

Facing the problem of genuine licensing

The "draught" of the policy has allowed cross-border businesses to upgrade to large-scale operation mode from the original "personal sea scouring + purchasing".

China's e-commerce research center monitoring data show that in the first half of 2014, the total volume of cross-border e-commerce pactions in China was around 3 trillion yuan.

Among them, cross border retail sales amount to about 300 billion yuan.

China's cross-border e-commerce platform has more than 5000, and more than 20 enterprises.

Among them, 80% of enterprises came from Guangzhou, Ningbo and other areas with traditional foreign trade basis.

But the risk of cross-border electricity providers still exists.

From the point of view of business form, cross-border electricity supplier is related to two sections abroad and domestic, and there are two ways to pick up goods: the first is to send people abroad to send goods abroad to China. This way, the supply chain end is overseas, and the channel is cluttered. In some tight and easily imitated products, it is easy to find loopholes, but it is difficult to distinguish between real and fake ones. Some even are domestic fakes, and there is also a fraud in customs declarations.

In addition, there are smuggled goods, commonly known as "parallel imports".

The second way is to get brand authorization, which is the best way to guarantee genuine products. However, it is difficult for overseas brands to directly authorize the channel of domestic electricity suppliers. Some brands are only allowed to cooperate with one supplier in order to prevent goods and disputes.

In this regard, Xu Dingxin disclosed that this is because the overseas source brand is not willing to destroy the brand reputation and supply chain.

In addition, the industry is generally worried that although the ongoing cross-border electricity supplier import pilot is progressing smoothly, but with the expansion of cross-border business, if there is no more stringent cross-border regulatory measures, cross-border bonded imports will face enormous challenges.