Suning Opened Many Internet Elements In Chengdu.
At present, Suning has opened 4 supermarkets in Wuhu, Lianyungang and Suning, and the Chengdu Suining Plaza supermarket, which opened yesterday, is the most important one in Suning supermarket's 2015 wave shop plan. It is also the largest area with a business area of about 5000 square meters.
According to the director of Chengdu Suning supermarket, there are more than 15000 kinds of merchandise, including fresh food, frozen food, casual drinks, staple food seasoning, health food, household cleaning, daily life, makeup and other categories.
Reporters also noted that Suning supermarket in Chengdu store fresh food, dairy products, candy and other department stores are available.
There are semi-finished products concentrated areas, roundabout food areas and dairy products concentrated areas.
The food category includes local characteristics, chocolate candy area and imported food area.
The highlights of the department store are the collection area, import beauty care area and creative Japanese style home.
At the same time, Chengdu store continued the Suzhou Ningxia supermarket's consistent selection of supermarket standard design in the environmental design and decoration of the store. The environment is elegant and simple, and the products are exquisite and beautiful, creating comfortable, warm and enjoyable products.
Shopping environment
。
Different from traditional
Supermarket format
Suning supermarket is a new Internet supermarket.
Relying on the advantages of the online shopping platform, Suning supermarket ensures that customers can pick and choose goods and pay for shopping anywhere online, and at the same time they can personally experience and try drinking under the offline store.
Reporters learned that Suning supermarket Chengdu store also supports online ordering, online payment, delivery to home and other services.
Reporters saw in SUIN selected supermarkets, a large number of shops poured into the store in a short time.
consumption
The crowd soon burst into popularity, and all kinds of showcases were packed with consumers in consultation, experience and shopping.
It is understood that during the opening period, Suning supermarket launched a series of activities with internet elements, such as paying 99 yuan for shopping in the supermarket, paying back the 50/30 yuan coupon with the payment of Yi Bao Bao wallet. The store can scan the code for treasure to exchange gifts, taste delicious food, and share the winning IPAD MIN.
It is understood that Suning supermarket consists of two channels: online platform and offline store. The online platform is mainly based on suning.com, while the line is located in the main shops of Suning Plaza, the mini Plaza store and the suning.com service station.
"Virtual sample" allows consumers to slide their fingers through various means of display, and to see the real scene, product profiles and even virtual wear on the screen.
Not only is the entity store, the computer terminal, mobile phone end, TV and so on will be the entrance of Suning supermarket.
Suning officially launched the Internet supermarket strategy in April 2nd at Suning supermarket global supplier conference at Suning headquarters in Nanjing. In the future, Suning will focus on the development of the "Internet supermarket" with O2O gene in the whole country and strive to achieve a 10 fold increase in supermarket business in 2015.
Chen Jinfeng said: "as a brand-new Internet supermarket, Suning selected supermarket will achieve 1000 scale in 2020, and will achieve a breakthrough in 4 directions in mobile APP, PC, TV terminal and new entity store."
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