Jinjiang Sports Shoes Industry Will Have "Barometer" For Data Guidance.

It is reported that Jinjiang will be based on more than 10000 shoe factories in Jinjiang, and nearly 30 brand terminal stores are tentacles. Through the scientific classification of shoe industry, sample collection and professional statistics system, the "China Jinjiang sports shoes index" will be compiled and released to the whole country through the central, provincial, municipal and industrial media.

Provide data guidance for Industry Development

As the world's largest sports shoes production base, Jinjiang produces 1 billion pairs of sports shoes annually, and 1/6 of the world's 6 billion 300 million people wear sneakers from Jinjiang. Jinjiang has become a "solid foundation" with solid foundation, strong strength and complete industrial chain.

However, Jinjiang has always had the reputation of "shoe capital", but the popularity of "shoe capital" is far from enough. This is related to Jinjiang's low profile and steadfast style, but also lacks effective promotion channels and channels, so that the brand of "China Shoes Capital" can not be established in a wider range.

In the past two years, Jinjiang sporting goods industry, which is dominated by sports shoes, has encountered development bottlenecks. The reason is that there is an error in the judgment of the industry situation. Blind expansion leads to overcapacity.

"Under the blind circumstances, what products fire people are going to do, and the final result is the vicious price competition. This is extremely unfavorable to the development of individual enterprises or the whole industry. " The industry has also expressed concern about this situation.

How to avoid such a situation? The answer is that authoritative data and directional guidance must be provided to the industry. Based on this, Jinjiang will begin to compile the "China Jinjiang sports shoes index", carry out a technical analysis of the first-hand data collected from the market, and use data to reflect the development of the whole industry.

While the index is being compiled, Jinjiang will also set up the "China Jinjiang sports shoes index net", distributing detailed index information to the community through the website. In addition to the regular release index, the website can also serve as a platform for business and business products to provide more services for businesses and businesses.

The industry is optimistic about the "sports shoes index".

The "China Jinjiang sports shoes index", which is about to be developed, has a large amount of work. Only the previous work includes market research, data acquisition and many other links.

Prior to that, the project team has classified the leading enterprises of various subcategories according to the categories of traditional sports shoes, outdoor shoes, children's shoes, soles and other shoe materials and accessories, to understand the acceptance degree of enterprises and possible problems in the future operation process.

It is understood that from the previous market research situation, whether the relevant government departments or enterprises are relatively recognized for the project, that after the completion of the project, on the one hand, it can provide more authoritative data support and direction guidance for practitioners of the local sports footwear industry, and on the other hand, it can further start the regional brand of "China Shoes Capital" in Jinjiang.

"If the industry can have such a barometer, we can not only understand the development trend of the whole industry through reading index, but also understand the market information including raw material prices and so on, and will undoubtedly play a good role in promoting the standardization and spanparency of the whole industry." Zhao Feng, director of the 361 degree brand communication center, said.

Leading enterprises hope to see the appearance of barometers. Upstream suppliers are also looking forward to the "index".

"For example, a certain raw material has a relatively reasonable guidance price range. When we do business at such a guiding price, we should spell out the internal management and product quality of the enterprise, which is more beneficial to the standard enterprise." Mao Tai (Fujian) shoes materials Co., Ltd., deputy general manager Ding Sien said.

Extended reading: China Jinjiang sports shoes index

How to compile the "China Jinjiang sports shoes index" in the planning? What are the important data compiled by the "China Jinjiang sports shoes index"?

Data acquisition

"China Jinjiang sports shoes index" relies on the foundation of Jinjiang shoe making industry, and takes the specialized markets such as enterprises and China shoes capital, international shoes spinning City as data collection sources, and the data acquisition samples are divided into two parts, namely, finished shoes and shoe material accessories. The planning sampling range is 100 local shoe benchmarking enterprises (one to three line enterprises), 100 shoe material accessories enterprises (divided into six categories according to category), and 100 scale merchants in China shoes city and international shoe spinning City.

On the data collection, the "China Jinjiang sports shoes index" will adopt the Hang Seng index mode. In the finished shoes and shoe material accessories industry, the collection points will be selected separately and awarded the "China Jinjiang sports shoes index data acquisition benchmarking enterprise" title. At the same time, it will cooperate with the shoe market of China Shoes City, the international shoe spinning City (in construction) and other footwear specialized markets. market The key business information should be established and the collection point cooperation relationship should be established.

Index calculation and classification

Relying on the resources of colleges and universities, the collected data are calculated scientifically and systematically, and the data of each group are compiled, including: the price index of sports shoes (divided into two parts: finished shoes and shoe materials, excipients), sports shoes prosperity index and sports shoes export index.

Taking the export index of sports shoes as an example, the export data of sports shoes will be analyzed based on the data provided by the leading enterprises' export business, customs, inspection and quarantine, and import and export trading companies, and the export index of sports shoes will be produced monthly. It will be released once a month on the 1 day of each month on the index website.

Index release

Upon completion, the index will be issued regularly. Among them, the price index is released once a week, released the price index last week at noon on Monday. The index of prosperity and export index were released once a month, and the last month's prosperity index was released at noon on 1 February.

The index forms include figures and charts, category price index and top ten inflation index, index and market analysis and comment articles. These indices will be able to comprehensively reflect the changes and trends of Jinjiang sports shoes commodity prices, market prosperity, production operation and export situation.

Keqiao model of industry index

In China, the industry index is a success story, especially the "Keqiao textile index of China".

The "Keqiao textile index of China" is promulgated by the Ministry of Commerce of China, and the construction and Management Committee of Keqiao Textile City of China is responsible for the compilation. The project was launched in October 21, 2007 and is the first textile index in China, including textile price index, textile prosperity index, textile export index and textile order index. The price index is released once a week, that is, last week's price index is released every Monday; the prosperity index is released once a month, that is, the monthly prosperity index is released on the 1 day of each month; the export index is released once a month.

The sampling scope of the project is 14 Keqiao Textile City. Fabric Wholesale market and Qian Qing raw material market, as well as some textile production enterprises and foreign trade enterprises in Shaoxing county. Referring to the international and domestic textile classification standards, the textiles and raw materials and accessories in the sampling area are divided into 5 categories, 35 categories and 288 sub categories.

Although the Keqiao textile index is based on the China Light Textile City in Keqiao, the Keqiao Construction Commission of China Textile City is responsible for the compilation, but the index is issued by the Ministry of Commerce, which makes the authority of Keqiao textile index guaranteed.

In terms of data collection, Keqiao textile index relies on China Textile City. market More than 20000 market traders. According to Xu Hongping, director of the Keqiao textile index compilation office, the Keqiao textile index data collection model is mainly divided into two categories: one is to choose 8% from more than 20000 merchants, that is, more than 1600 merchants to collect data; another is the local scale textile enterprise.

The Keqiao textile index operational template and software development started from the local universities. Xu Hongping said, this piece of input is not bad, because the operation template and software development need to rely on different colleges and universities.

In the first three years of the Keqiao textile index operation, data collection was undertaken by the Index Office, but the operation of specific data was more dependent on the strength of universities. However, after three years (that is, starting in 2011), the Keqiao Index Office has basically been able to fully control the collection, operation and compilation of indices, and basically do not rely on the strength of universities.