Problems And Improvement Measures In Financial Strategic Management Of Enterprises

　　 First, the financial strategy of Chinese enterprises. Administration Existing problems

(1) weak awareness of financial strategy management. At present, many enterprises in China lack sufficient understanding of the importance of financial strategic management. Financial management still stays on the traditional ideology. Many enterprises lack the concept of financial strategic management, low level of financial strategy management, and unclear financial management departments, which are not conducive to the development of enterprises.

(2) lack of financial incentive mechanism. Financial incentive mechanism is an important part of enterprise financial strategy. Scientific and effective financial incentive mechanism is conducive to fully mobilizing the work of employees. Enthusiasm We should give full play to their creativity and improve their efficiency. However, at present, some of our country enterprise Although it has been effective in formulating or implementing financial strategic management, it lacks a corresponding and complete financial incentive mechanism. Among different enterprises, the financial evaluation index system varies widely, the level is uneven, and there is a general lack of financial incentive mechanism. Therefore, it affects the effectiveness of enterprise financial strategic management.

(3) financial strategy can not be fully implemented. The complete financial strategy management process includes strategic formulation stage, strategy implementation stage and strategic control stage, and the three are interrelated and interrelated. Some enterprises in China have invested a lot of manpower and financial resources in the formulation of financial strategy. However, in the stage of implementation of the strategy, when faced with difficulties, they often hesitate to take the trouble to cope with the matter so as to affect the actual effect of the whole financial strategic management.

　　 Two, the specific measures to improve the financial strategic management of enterprises.

(1) improve the financial incentive mechanism. In the financial strategic management of enterprises, we should implement and improve the financial incentive mechanism of enterprises. Combining stock option system with structural wage system, we must adhere to the principle of efficiency and fairness, and get more work and more effort, so as to motivate the enthusiasm of employees, thus avoiding the shortcomings and drawbacks of traditional salary distribution methods.

(2) establish specific performance measurement standards. Traditional performance measurement standards mainly include market share, output value, output and profit. These indicators have a certain sidedness in measuring performance. Therefore, there are many defects. In order to make up for the deficiency of traditional performance measurement standards, they need to be perfected constantly. These performance measures include profit, total assets yield, stock price and stock market value. Besides, they should also include non-financial indicators such as market share, product innovation, customer satisfaction and so on. This undoubtedly plays a good complementary role in the traditional performance measurement indicators.

(3) enhance competition and strategic awareness. Enterprises should constantly strengthen competition and strategic consciousness, handle the relationship between different interests parties, obey the needs of strategic management, take overall consideration, grasp the overall situation, and solve every detail problem at the same time. In order to achieve greater and better economic and social benefits.