US Bond Apparel + Internet + Strategic Pformation Landing

American Apparel continued to increase the Internet strategy

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With the gradual deepening of the strategy, major domestic garment enterprises have increased investment in the Internet.

In April 22nd, the United States formally released the world's first fashion matching experience as a carrier, integrating global fashion brands, creating zero cost, zero risk intelligent entrepreneurial tools - "fan" platform, become the traditional industry in the "Internet +" strategic pformation landing results.

Mei Bang clothing said, backed by the company.

As well as the solid background of the clothing industry, the "fan" platform can not only create a strong appeal for stylist and other industrial chain resources, but also introduce a large number of high-quality brands at home and abroad, especially some independent designers personalized brands, which provide more personalized and cost-effective services for the quality users.

Zhou Chengjian, chairman of the American Apparel, believes that the combination of the Internet and traditional industries has risen to the height of the national strategy. It can be said that the traditional industries are in the golden age of rebirth.

On the basis of the 20 years of fashion brand that has gone through, the United States will gather in the future to realize the platform development through the "Internet +" mode. On the one hand, it will deepen the excavation of independent fashion brands and support it.

The upgrading of the industrial chain, on the other hand, deeply integrated the resources of the global fashion industry, serving the aesthetic and fashion of the Chinese people.

An Internet industry analyst at the scene believes that as the result of the first strategic pformation of the Internet + in the traditional industry, the birth of the "fan" platform has broken the solid thinking of the traditional industries in the Internet innovation, and has the significance of marking for the pformation and upgrading of traditional enterprises.