Shanxi Traditional Department Store's Leading Store Has Changed Its Route To "People First" Brand.

Changfeng Yansha shop entrance "boutique men's ex gratia week" is being carried out. The original exhibition hall with large amounts of money, with a discount of up to 8 to 10 percent off expensive men's clothing, all promoted in depth from 2 to 50 percent off "cabbage price". A $18800 winter 2014 pure wool men's jacket sells for only 2800 yuan, and many new spring men's wear is also promoted by 50 percent off. A shopping guide revealed that this year's discount is not only greater than in previous years, shopping centres also reduced in ex gratia week to help brand promotions.

On the left side of the entrance, Italy's leather products, Lin Bao Jian, has also been promoted at a low price of 70 percent off. Most of the former gifts were bought by many people. Now that sales are close to half of the previous year, they almost sell at close prices.

For the traditional department stores, especially the high grade department stores, the situation of snubbing cars and horses in front of the door is scarce. An industry insider says that the consumption of high-end goods, especially luxury goods, will be less and less, and the next space will become narrower.

Bai Richeng, director of the Trade Department of the Shanxi Statistical Bureau, said that the three major reasons for the downward pressure on the economy, the decline of the coal market and the unprecedented intensity of anti-corruption are the biggest impact on Taiyuan's department stores, especially for the high-end luxury goods stores such as Tianmei, Tianmei Xintiandi, Yansha and Wangfujing.

In the early April, the American brand coach was popular in the whole city. Tianmei new world Make 70 percent off promotions. The luxury of luxury goods on the shelves is making Taiyuan crazier. During the activity, consumers who bought coach became a long queue. The sales volume brought by luxury sales has also made the cool and beautiful new world lively.

Tianmei Xintiandi responsible person revealed that in the face of the overall industry downturn, Tianmei is planning a sales promotion campaign to promote the popularity of shopping malls.

Dong Zhilai, director of marketing and Planning Department of Huayu shopping center, believes that waiting for death is like waiting for death. For the department store industry, the passenger flow is bound to bring consumption. In the depression of department stores, we must grasp the psychology and consumption habits of customers, launch planning activities and marketing to attract customers, so as to drive passenger flow to promote turnover.

" Online retailers The price is no small impact. After that, our products can not be priced too high, but they will be more close to the people. " Du Yongchang, manager of Maoming department's marketing department, said that Maoming has launched various promotional activities all year round, such as factory direct selling week, coupons, gift giving and other activities. In fact, it is also in disguised price cuts.

Department stores are closed, and the business revenue is not as good as a year. negative growth Net profit, less and less traffic... Amid the declining voice, the embarrassment, difficulty and discomfort of the traditional department store industry is very sad. In the capital city of Taiyuan, the stagnation of traditional department stores seems to be sketched in a few moments.