"Thousand Shops And One Side" Become The Crime Of General Merchandise

For highly standardized products, there may be no need for stores or supermarkets in the future, or only a small number of stores and supermarkets are needed. Only those products that must be experienced, touched and felt will lead consumers to the store.

"Therefore, only consumers who need to try on the scene and tailor the clothes on the spot can the consumers come to the physical shops, because what is bought from the Internet may not fit well. In the future, only such a format can continue. Only those department stores that need on-site experience can live, "Zhang Chuan commented.

　　 Electric business enterprise With new ideas, standardized products to participate in market competition In the past, many hundred stores have changed very slowly and still sell those products of high standard. However, the shop forgot that it had more rental and labor costs than the Internet companies. It was obvious that it was self inflicted.

Obviously, Zhang Chuan did not see this. The buying system originated more than 100 years ago. In Britain, for example, men were wearing suits and wear. Formal hat With crutches or umbrellas, the reason for the buying system in this era is that this suit may meet 60% or even more consumer needs, and it only needs a buyer to buy it.

Moving this example to the present is also true: for example, an e-commerce website needs to buy an Apple phone, when a buyer can do it. Through negotiations, he can buy 100 thousand directly, which is the buyer in broad sense, in order to achieve the highest efficiency with the least resources at the shortest time.

Mobile phones are standardized, and there is little change, but clothes, trousers and shoes are becoming more and more standardized and even DIY. Whether in Beijing or Shanghai or Guangzhou, almost one thousand men wear one thousand kinds of collocation. They all have their own unique aesthetic orientation. At this point, if you buy a buyer to buy 1000 different things, it is unrealistic.

The solution is to participate more widely in crowdsourcing, and let brands, external professionals and other stakeholders to do all this because they will always be more sensitive to the changes and preferences of consumers than shops.

"As a business operator, what you need to do is to make overall planning. What is the location? What is the theme of that location? Then adjust it according to the passenger flow."

According to Zhang Chuan's logic, department stores actually need to use "buyer + crowdsourcing" mode to do so. A company can attract passenger flow through the buying system in the early stage, but with the growth of enterprises, passenger flow will change, and their choice will be greatly differentiated at this time. At this time, a few buyers can't solve the problem at all. They must be solved by the socialized stakeholders.