Department Breakthrough And Focus On User Experience

From the experience of these years, Zhang Chuan, who has read strategic MBA in Europe, has gone through the most brilliant era of traditional retailing, and has caught up with the trend of rapid rise of e-commerce. Besides, he also paid close attention to the whole retail industry from the perspective of consultation. Finally, he quickly transformed into an angel investor focusing on Internet and mobile Internet venture projects.

In view of the huge operational pressure facing the traditional retailing industry now, Zhang Chuan said, "the traditional retail industry is just like a mountain. The problem now is that everyone is beginning to dig at the foot of the mountain, although it will take some time to dig up the mountain, but if we do not change it today, there may be no chance of change in the future."

Not a few Department store practitioner It is believed that the most fundamental problem in department stores is the joint operation system. This "two landlord" business model seems to enable enterprises to make money easily, but under the sudden changes of external policy environment and competitive environment, department stores are simply unable to resist such risks and pains.

　　 Zhang Chuan It is considered that the biggest problem of China's department stores is not joint venture system. Department store This is the fundamental problem. A department store is usually a representative building of a large business district and CBD, but in a business circle there are too many (Department) stores.

Slowly, they will compete against each other through vicious competition. After all, the daily traffic is fixed, even if the final "one thousand of the enemy" is accompanied by "self harm eight hundred", which can not develop at all.

Therefore, Zhang Chuan believes that China's department stores must carry out a major reshuffle now and eliminate all those small, non branded and featureless ones, otherwise they will be transformed into something else, otherwise they will be merged by large enterprises.

Too many department stores will bring more problems, that is, homogenization is serious. Some important brands can be described as "every family has". So in an excess department store, you will find that there are 5 brand stores in a pedestrian street, and at the same time, there are 1 flagship stores, and what they sell is exactly the same.

Therefore, according to Zhang Chuan's thinking, the traditional department store industry must have a big shuffle. It is as cruel as the Gome and Suning war in 2003. Only the best can survive. Without competitiveness, it will be eliminated and swallowed up. Just like today's home appliance market, you can hardly speak third entities except Gome and Suning.

The traditional department store industry is a standardized industry. To a certain extent, the difference between supermarkets and department stores is even the question of whether someone provides services. In the absence of differentiation and vicious competition, many people refer to the "buying system" prevailing in Europe and the United States, and believe that the buying system will help save down department stores.