Wechat Circle Of Friends Has Become A Micro Business Territory Mixed With Joy And Sorrow

Micro business pattern usher in a turning point

One or two years ago, it was just a new sales way that disturbed the circle of friends. It seemed that it was heading for an unexpected direction.

Entering the April, the micro businesses, such as facial mask and other products, were once again pushed onto the cusp of the storm.

First is the exposure of CCTV

In the selling mask, some products detected a maximum of 6000 times the hormone level. After that, they claimed to earn nearly 8 digits of their annual income. They went to Austria to study abroad. Later, they used the "net red" status to sell the shoddy mask. At the end of many people's skin, Bai Fumei, Zhou Meng Han, was exposed by micro-blog. Later, the third grade students of the Yunnan Vocational Education Park in Yunnan were trusted by friends circle to recruit agents, and they were cheated 100 thousand yuan.

In the "micro business chaos", "friends circle kill", "micro business inferior products" and other keywords in the Internet search, too many reports and information are coming.

One or two years ago, it was just a new sales way that had disturbed the circle of friends. It seemed that it had been running towards an unexpected direction.

With Yunnan

The disadvantage of the development wave is that the commercial activities in the WeChat circle of friends have been synchronized across the whole country from the very beginning, because of WeChat's strong coverage ability, which naturally covers the south of the clouds.

Mushrooming

"Personally try to ensure the production of large factories, has passed the relevant national testing"; "ten tablets (mask) will let you regain smooth skin"; "original factory quality, support the counters inspection"......

Nowadays, anyone who has used WeChat friends circle will hardly be familiar with the above products.

"My WeChat added 296 friends, and 31 of them were dragged into the list of friends who did not see him."

Li Xinran, a white-collar worker, is a senior "chopping hand party". The amount of Alipay's bill purchased in the past 2014 years has reached 320 thousand yuan. Through countless online shopping, she has already acquired the ability to discern "goods". But for the recent rise of micro businesses, Li Xinran does not "catch a cold".

"At the beginning, some friends sold some local specialties and clothing accessories, bought a little bit of trust for their friends, but later found that they still did not have their own online shopping convenience, because after all, they were friends, not bargain, things were not good, they were not willing to swap, after a moment, all kinds of diet pills, cosmetics, facial mask and so on were afraid to buy, because these negative news constantly."

Through digit pairs

In an interview with frequent users of WeChat's circle of friends, the newspaper reporters found a mainstream trend of selling products: starting from simply moving goods to WeChat, or sending their own store products to friends' circle to achieve multi-channel sales, and then to the convergence of products to local food, high imitation brand names, etc.

By the end of last year, sales of weight loss drugs, masks and cosmetics were widespread.

Wang Xiaoran rented a pavement in a commercial square two years ago to sell women's clothes that he had come from Guangzhou. Because of the good taste and fair price of their choice of clothes, they quickly accumulated a loyal number of customers. The monthly net profit has been stable in five figures.

"Later I saw someone selling things in a circle of friends, and then thought that many of their customers were their WeChat friends. Why don't they take pictures of them and put them on top? Anyway, they will not increase their costs."

Wang Xiaoran, who is smart and careful, is still asking customers whether they want to see the information about their friends circle before launching the clothes, and shielding their male friends and their friends from the same place every time they are new. They avoid many micro businesses early because they are often blacklisted by frequent and indiscriminate screen sales.

The development of things surprised her, and soon, the profits earned through WeChat exceeded the income of the entity store. And Wang Xiaoran also realized the new profit point by selling or distributing other products such as local specialties, snacks and other products. "If this continues, it is very likely that I will not have to open the stores, these things can be done at home."

Barbarous growth

The forerunner tasted the sweetness, and the later came to a great extent, which led to the abnormal development and barbaric growth of the micro merchants.

Take mask as an example, the first thing to do is its standardization.

Apart from the huge profits that have been exploded, there are three products, small workshop products posing as brand-name products, making false trading records and customers' high praise, and the "sales agent at the first level, agents at the first level, two levels, two level recruitment three levels" are the questionable sales models, all of which make the mask products suffer criticism.

"Because of the low technical threshold, high profits and the fast selling products that will always be purchased, there are real reasons for the emergence of thousands of mask brands in WeChat overnight."

A Hongkong brand mask national first class agent told the newspaper reporter that a large number of non professional, small workshop type mask brand itself is to take a fishing mentality to enter the market, so the bad quality and bad quality of the mask are almost inevitable.

Besides the mask, the distribution of other products also gradually felt the pressure of operation.

Chai Ting Ting, who started selling sales of diet pills and cosmetics, quickly earned the first barrel of gold because of his early intervention and well versed in sales and customer maintenance, and subsequently established a business company in Yunnan. He was chairman of the board and began selling products such as skin products, imported toys, exotic fruits, self magic artifact, and even cables.

"I don't have a physical store, and customers and friends in my circle of friends are watching me step by step, and I'm not making fake Alipay trading screenshots."

Speaking of the current chaos in the development of micro businesses, Li Ting believes that the business of WeChat's friends circle is acquaintance business. The first principle to follow is not to sell fake and shoddy products, but not to sell products that are not tested and uncertain.

According to the newspaper reporter, recently, Li Ting still sends one or two WeChat friends circle in the daily sale of micro businesses, but her WeChat signature has been changed from "the chairman of a certain company in Yunnan" to "I am not a micro dealer, I am a supplier, welcome to join my team".

No matter how to change it, it is impossible to change the way in which micro businesses use WeChat's circle of friends to publicized products and expand their influence on business. Although we have no right to doubt whether this method is right or not, it really penetrates into our life and has a certain impact on our personal life.