Liu Da Ke Talks About The Connotative Development Of MICE Education

The so-called new normal economy usually refers to the relatively stable state of economic growth rate, economic structure, growth momentum and social risks in the process of changing the macro-economy from rapid growth to rapid growth.

Liu Dake believes that China's concept of a new normal is a wisdom and responsibility that dares to adjust to the situation, reflecting the courage and self-confidence of the government to face up to reality.

As an integral part of the whole society and economy, the Convention and exhibition industry will inevitably have its own "new normal" along with the emergence of the new normal of the whole national economy.

First of all, from the perspective of growth rate, the growth rate of the exhibition industry may be reduced from 15% to 5-6% in the past 10 years. Secondly, there may be a shift from the previous government led to the future market oriented; third, from the competitive situation.

It may be from the past competition between enterprises to government resources to enterprises.

Finally, from the perspective of growth momentum, there may be a shift from resource driven to future driven innovation.

Liu Dake believes that since the beginning of Chinese Convention and exhibition education in 2000, China's exhibition has been developing rapidly since ten years ago. At present, more than 80 colleges and universities have set up exhibition major, and nearly two hundred vocational colleges have set up relevant majors.

From the overall perspective, MICE education has achieved remarkable results over the past few years.

It is mainly embodied in the following five aspects: first, the basic echelon system of education is basically completed; at present, a complete academic system has been formed from specialist, undergraduate, postgraduate and doctoral students; and two, scientific research is basically completed, and has now been realized from the National Social Science Fund, the Humanities and social sciences fund of the Ministry of education, the provincial and ministerial level funds and the horizontal social service projects.

The three is that the curriculum and teaching material system are basically completed, and there are no teaching staff and no textbooks in the past ten years. Today, there are not only hundreds of exhibition materials published, but also some textbooks have been included in the national teaching materials series. Four, the construction of the teaching staff has basically been completed. At present, the scale of the National Exhibition teachers has been estimated to be over 1000, and a relatively stable teaching team has been formed. Five, the professional layout of universities has basically been completed. Due to the limitation of the market capacity, the overall scale of exhibition education has already met the needs of the development of the whole industry, and the expansion space of professional layout has been very limited.

Although China's Convention and exhibition education has made considerable progress, Professor Liu Dake also mentioned many puzzles in education at present.

Mainly reflected in the outstanding employment advantages of graduates, teachers' career path is not smooth, exhibition professional boundaries blurred, talent training lack of success path, academia and industry differences are obvious.

Liu Dake pointed out that there are many reasons for the formation of these problems. Among them, colleges and universities are following the market's "short-sighted behavior" in order to attract students. Teachers and teachers are trying to strive for educational resources to exaggerate the prospects of exhibition education, the false signals from the rapid growth of the exhibition industry to the society, the exaggeration of the employment prospect of the exhibition profession by the media and a few people, and the expectation difference between the University and the industry, which are the main reasons for these problems.

In order to better promote China

在新常態(tài)的內(nèi)涵式發(fā)展，劉大可認(rèn)為目前會(huì)展教育需要重點(diǎn)思考的四個(gè)根本：第一是為什么要搞會(huì)展教育?劉大可認(rèn)為必須旗幟鮮明地提出會(huì)展教育要為會(huì)展行業(yè)健康發(fā)展培養(yǎng)人才的總體定位，他認(rèn)為將會(huì)展學(xué)生培養(yǎng)成“啥都能干”的通才的理念是一種誤區(qū);第二是要弄清會(huì)展是一個(gè)學(xué)科還是一個(gè)行業(yè)?他認(rèn)為會(huì)展本質(zhì)上就是一個(gè)行業(yè)，這個(gè)行業(yè)可以用眾多學(xué)科的知識(shí)來解釋和分析，但其自身并不是一個(gè)獨(dú)立的學(xué)科，至少不是一個(gè)基礎(chǔ)性的學(xué)科;第三，關(guān)于會(huì)展教育是否需要一個(gè)全國性的統(tǒng)一標(biāo)準(zhǔn)，劉大可認(rèn)為，不同學(xué)校、不同地區(qū)、不同類型的會(huì)展活動(dòng)等有很多自己個(gè)性的東西，會(huì)展教育形成一些基礎(chǔ)性的知識(shí)板塊的共識(shí)是非常有必要的，但是要形成全國性的標(biāo)準(zhǔn)將面臨非常大的困難;第四，對于會(huì)展教育是否存在地域差異?劉大可給出了肯定的答復(fù)，他認(rèn)為從會(huì)展行業(yè)

See, some places are suitable for mice, some places are not suitable for mice, and mice education and local talent demand are closely combined to have more opportunities and future. Therefore, the exhibition education should have certain regional constraints.

Finally, Liu Dake put forward five suggestions for the Convention and exhibition education in the New Normal University: first, whether or not to initiate exhibition education must be carefully demonstrated; two, the goal of training talents for the exhibition industry should be clear and definite; three, the orientation and classification of different universities should be accurate; four, colleges and universities should start from the advantageous disciplines and market opportunities of the University, and build their own characteristics; five, teachers must be excellent; he especially emphasizes that teachers should have solid theoretical foundation and rich knowledge of exhibition industry. Besides, fluent foreign language level is very important for doing well in mice education.

Liu Dake believes that as a platform for commercial trade and information exchange, the development of MICE activities is closely related to the overall macroeconomic situation. The new normal of the Convention and exhibition industry is a natural extension of the new normal of the national economy in the exhibition area.