The Domestic High-End Consumer Market Is Huge, And Local High-End Brands Need To Be Developed.

The market of high end women in the market is very great.

A single product in spring and summer is 2000 yuan ~3000 yuan. If it is not an internationally famous brand, but a domestic brand, many people will think that the price is too high.

But in Shenzhen, there are many such high-end local brands.

Shenzhen grace

Limited company is one of them.

In April 22nd, the price of issuing A shares was 19.16 yuan / share.

Despite the overall downturn in the apparel industry, the industry believes it is still optimistic about the development of high-end local women's clothing.

Domestic high-end

There are the following characteristics: 1, the retail price is above 2000 yuan, and the main price is concentrated at 4000 yuan ~6000 yuan.

2, the main consumer groups are white-collar, business owners, civil servants and other groups.

Min Guangya, a clothing retail expert, told reporters that the positioning of these brands is 30~45 year old business women, and consumption can be dominated.

Speaking at an interview with reporters, she said that the consumption market of high-end women is still huge.

The announcement of the listing shows that the company is in good condition.

In 2014, the company achieved operating income of 743 million 951 thousand and 300 yuan, an increase of 4.72% over the same period last year, and a net profit of 138 million 510 thousand and 500 yuan, an increase of 1.36% over the same period last year.

According to the prospectus issued before, as of September 30, 2014, there were 361 outlets and distribution outlets in the country, including 154 Direct stores and 207 distribution outlets.

He announced that he will raise 728 million yuan in the future, and these funds will invest in 136 New Direct stores in the next three years, as well as the upgrading of the existing shops, R & D center construction and supplementary operation funds.

Lan said that in the future, it will continue to expand to a second tier city, but will focus on the three or four tier cities. "We find that in fact, the consumption of the three line cities is very strong, and we will choose to enter there as long as there are good and suitable shopping malls."

According to the China national business confidence center, the high end of 2011

Brand development analysis report shows that during the three years of 2011~2013, the market share of several high-end women's clothing brands in China showed a weak growth trend.

In spite of this, Xia Guoxin, the chairman of the singer, also believes that the international competition should not be underestimated.

He thinks that the same quality, the price of the international brand is four times higher than that of the domestic high-end brand, and it will take time to build a real high-end brand.

"At present, high-end.

The layout is mainly concentrated in the Southern China area. In addition to the great majority of high-end women's clothing brands in the market, such as Mass Phil, the exception, Ying Er, en Shang, Clay Till, Kaiser and other brands are basically concentrated in Southern China, Zhuo Ya and EMMAN Lin, and also belong to the greater Southern China category.

Min Guangya told reporters.

"Local women's clothing is restricted by consumption in specific places. Most of the regional brands are common, and there are few big brands that are eaten by the north and the south."

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd.

In the future, there will be huge market space for high-end local women's clothing brands.