Brand Manufacturers Compete Online To Grab The Market.

Under the contraction line layout, the United States and the United States costumes and Semir close combat.

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There are more and more traditional clothing enterprises that integrate the resources of offline stores and online flagship stores.

On the occasion of its 20th anniversary establishment, Zhou Chengjian, the chairman of the United States, said that it plans to launch a APP called "fan" at the end of this month. "The era has changed from" channel to King "to" user is king ", not the more stores, the better.

Coincidentally, recent

Also through the Korean enterprises in the leading enterprises to layout online.

According to the introduction, the "fan" App, which is the most popular function of the US state clothing, will bring together fashion news such as news, fashion and attitude, but its most important function is to collect the selection from all over the world.

Brand sales platform.

"In 2015, the platform will have 300 brands, more than 10000 single products to choose from, and 60% of the brands will come from Europe and the United States."

The APP responsible person said.

Zhou Chengjian also said that the "fan" platform has more than 4000 stores under the main line of grafting, with no traffic flow. Therefore, the traditional Internet companies will not rely on the "burning money" mode to exchange traffic.

And the United States rival Semir apparel recently invested 115 million yuan in Korea ISE company, becoming the second largest shareholder of the latter.

ISE is a leading provider of domestic e-commerce services in South Korea. It is listed on KOSDAQ in South Korea. Its main operation is WIZWID website and WConcept website. Among them, WIZWID is the first website in Korea to provide cross-border e-commerce services. The market share in Korea's purchasing e-commerce market is 50%.

According to the industry commented, "American state clothing is aimed at the platform by" fan ".

In the field of segmentation, it is a breakthrough point for consumers to dress and match, but they can not get effective advice from the consumers. They can provide consumers with advice on how to wear clothes, and can buy the products that can be provided by the platform, but whether they can succeed is still subject to market inspection.

And Semir apparel shares ISE company. From the latter's scale of business and profitability, it has a lot of operating scale, profits and net assets.