Chongqing Light Industry Career Academy: Clothing Marketing And Management

Clothing marketing and management is the characteristic specialty of our institute. There are few institutions of clothing marketing and management in Chongqing, and there is a great demand for the society. The prospect of graduates' employment is very good.

This specialty trains students to master the brand planning, marketing and management skills, and is familiar with all kinds of clothing categories, characteristics, and the high quality skilled talents in the clothing market operation and production process.

After graduation, students can engage in brand clothing enterprise management, clothing marketing, clothing display, chain store operation, clothing market operation and so on.

, negotiation and marketing skills, clothing brand design and marketing, clothing color and pattern, clothing consumer psychology, clothing technology foundation, fashion painting techniques, photography, clothing structure, Photoshop, clothing management, marketing, professional English, clothing planning, public relations, clothing materials, character design, clothing luxury, CorelDRAW,

And display, clothing e-commerce, human resources management, garment production technology management, three-dimensional cutting and so on.

The main orientation of graduates

Manager, production manager, sales manager, store manager, visual merchandiser, retail manager, business development manager, purchasing assistant, clothing brand sales agent, fashion stylist, film and television modeling, etc.

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Recently, the twenty-first China international textile fabrics and accessories (Chun Xia) Fair was successfully held at the China National Convention and Exhibition Center (Shanghai) for the first time. The number of exhibitors and buyers in the exhibition has reached a new high.

During the exhibition, about 62000 buyers from 88 countries and regions visited the Expo, exhibiting the latest fabric and accessories products from over 2600 exhibitors from 24 countries.

Compared with the spring and summer fabrics exhibition in 2014, the number of buyers and 1469 exhibitors increased significantly in 40214.

The larger space of the new exhibition hall doubled the scale of the exhibition to 106000 square meters.

For the first time, the spring and summer fabrics exhibition uses the 7.1,7.2,8.1,8.2 and E Hall of the National Convention and Exhibition Center (Shanghai). The products cover the categories of formal fabrics, fashion women's fabrics, casual wear fabrics, functional sportswear fabrics, denim fabrics, underwear swimsuit fabrics, shirt fabrics and accessories accessories.

Domestic exhibition groups include Jiangsu Shengze, Fujian Shishi, Fujian Changle, China's Linen Textile Industry Association, Zhejiang Huzhou, Shaoxing, Haining, Xiaoshan and other places.

The Shishi exhibition hall organized the local garment enterprises and fabric enterprises to participate in the exhibition, which penetrated the upstream and downstream interaction of the textile fabric and apparel industry chain.

Overseas exhibition groups include Italy MU, South Korea, China Taiwan, Japan, Portugal, India, Pakistan, and France and Germany.

Before the exhibition, many people were talking about China's economic slowdown and its possible impact on the textile industry, but many exhibitors including South Korea's R&DTextileCoLtd were optimistic about the future.

"The demand in the Chinese market has been increasing," said JeungheeBae, sales manager. "Although the growth of the market is not as good as two or three years ago, the momentum is still strong and will continue to grow in the future."

This sentiment is particularly evident in the high-end market.

"The economic slowdown is not a big impact on us, because buyers here still believe that product quality is the most important," said Mr. Kawashima Ro, senior chairman of the JapanFashionWeekOrganisation.

China Textile leader brand Huafu color spinning Limited by Share Ltd also had similar feedback. Chen Lin, director of marketing department, said: "we are very busy on the first two days of the exhibition.

Despite the economic slowdown, the company's business is developing steadily on the basis of fabrics that are suitable for casual wear and sportswear.