Transformation Of Garment Wholesale And Retail Industry

Whether you like it or not, under the new normal, either change or die.

Wang Xuzhi, a self-employed wholesaler (who was asked to be a pseudonym), got the first quarter business data shortly before. "Turnover increased by more than 20%."

Over the past few years, his annual turnover grew at 20%~30%.

Why is the scenery here alone?

Originally, under the impact of the electricity supplier, he chose to embrace rather than avoid.

His business process almost coincides with the history of the electricity supplier going from the heat to the fire. In 2010, the electricity supplier spark had not yet started a prairie fire. The wholesale business of clothes made him smell business opportunities, cautiously "touching the net", and began to supply both sides online and offline. In 2012, the electricity supplier such as Zhongtian, he decisively abandoned the line of supply channels, specifically for online shopkeepers.

Wang Xuzhi became the first batch of crabs to eat crab, and was also the first beneficiary.

But online clothing wholesale market in Zhengzhou has not yet fully opened.

"Zhengzhou online clothing wholesale market has a bright future, but at present there is only a single category, only women's trousers, no men's clothing and Yun Yingtong's clothing, and too few people."

Although the online wholesale prospect is attractive, the hidden reefs are enough to overturn the big ship.

Wang Xuzhi once suffered a deficit. Three years ago, she received a list of 40 thousand pairs of trousers from a shop.

The dream was only half done, and he woke up: the customer found that the shop was down and the product link was deleted because it was discovered by the platform. This directly led to the sale of 40 thousand pairs of trousers that he had prepared for sale without any channels, and it was smashed into his own hands.

Change 2: battlefield from the city to sink the county and township: big city open shop, small town open shop

On the day of the interview, Wang Xuan opened a new store in Gongyi.

Up to now, about 60% of the shops under his total of more than 30 stores have been directly supplied to clothing Supermarkets and costumes in the county towns and townships.

"The performance of prefecture level cities has declined, and county performance has been much better than that of prefecture level cities."

Wang Xuan goes to shop every week. It is not optimistic that people in the market are sparse, standing at the head of the shopping mall.

Choose the layout of counties and townships, shopping malls to vote for olive branches, "location can pick."

This is also a major trend.

The main battleground of the clothing retail market profit has begun to sink from the prefecture level cities such as Zhengzhou and Luoyang to the countryside.

In a wholesale market organized by the city's customer investment activities, Shi Yu Jun found that customers in the past did not necessarily enter the shop, but now even shops are not in.

"The cost of rents in big cities is high, and the consumption power of villages and towns is not low."

Shi Yujun said.

In the past, Wang Xuan used the information gap and price difference between different regions to collect goods from factories and wholesale them to retailers everywhere.

Now, he has worked with manufacturers to open his own shop and become an end agent.

"The price is more and more pparent, and the terminal wants to make profits, but also bears the pressure of inventory. Agents are becoming more and more difficult to do."

"In the future, the factory will face the terminal directly and bypass the agents," he said.

Shops will still exist, but they will become factories and operate directly to consumers.

Under such pressure, the functions of agents should be changed.

"Agents play the manufacturer's service platform and information service center, find the source and manufacturer from upstream, collect information from downstream customers, feed them back to the manufacturers, and take the order mode of" selling products ".

In the whole process, agents do things around information flow and logistics.

The mode of "selling production" can well control inventory, reduce backlog and avoid unsalable sales.

The existing policy of return and replacement often leads to high inventory in the industry and has been repeatedly criticized.

As a bold attempt to open up online and offline apparel wholesale business, the mode provides an optional source of supply for merchants on the one hand. Merchants can directly place orders through the WeChat side, thousands of miles away, and, on the other hand, purposefully drain the market entry merchants.

At the northwest entrance of Jin Rong's commercial city, a room of about 5 square meters seems to be out of tune with the surrounding shops. The room hangers are covered with dazzling summer clothes, and a black screen that can be touched by hand is shelved against the wall.

"This is similar to the SF's" Hey inn ", as a display window under the online and offline, not retailing and wholesale.

Jin Rong, director of Commerce and trade in the city of tengjing, said: "we choose 5 merchants from the market, two goods for each household, and change them once a week.

In addition to displaying in this store, we also display product information on WeChat platform.