Good Selling Is Good Design: Catch Young And Curious Customers.

For new people, competition is always a good way to get ahead quickly and improve reputation.

It looks like a big gun, but in fact, designers have done more than ten years of retail experience. After Massimo Giorgetti graduated from high school, he sold in many boutiques and buyer shops in Italy. This line of struggle made him have the business sense and shop experience that young designers usually lacked. He knew the buyer's demand for designer brand and the preference of the market.

"I know when and when things will be sold. When we open the box, I will immediately know what can be sold." It is not Massimo Giorgetti, who designs a professional team, who describes his experience as a salesperson. "Those things that are strong enough to wear can make people pay. Another thing I've learned is that very, very heavy fabrics can't be sold at all. "

Giorgetti is not eager to get ahead. Before he formally established his brand, he was a creative consultant for several capsule series and designed jeans and T-shirts. Until 2008, the 32 year old Massimo Giorgetti co operated with Paoloni Group of Italy clothing group, launched its own brand MSGM, released its first series in 2009, and launched the Milan fashion week in September 2013 and opened its first independent store in Milan.

In 2010, Massimo Giorgetti took part in the "Who is on Next" competition sponsored by the Italy edition VOGUE. This is a competition aimed at mining and promoting Italy's new local designer brand, and Massimo Giorgetti rushed into the finals. This endorsement has strengthened the confidence of buyers in MSGM. Antonia, Eleonora, Luisa Via Roma from Italy, Browns from London, and lac, Joyce of Asia have signed contracts with them.

Good timing is also essential. Boldly color The interesting stamp and the Striped brand MSGM of DNA are extremely visually striking. It can be seen that this is a major feature of the fashion industry after the economic crisis. "I want to try something that is powerful, colorful and very joyful." Massimo Giorgetti explains his original idea in this way.

"Expensive and beautiful things are easy to make. The real difficulty is to make a product that is acceptable but still cool. Evening wear is very well designed, but my target customers are young, cool, curious young people, and for them, the night is no longer there. The brand of modernity that he describes has appeared in the United States, which fills the gap between high fashion and high street brand. High fashion The secondary line dominates the market, but with the decline of the brand's secondary line, a number of prices are similar, but Design style More distinct brand rise.

In 2009, the market was very prosperous in the United States, but in Milan at that time, everything had not yet started. Following the Armani, Valentino, Versace and other master brand, in Italy, the exciting designer has been criticized for many years. The emergence of MSGM made up for the timely attention, and seized the attention and resources.

"Many people say that the secret of MSGM's success is to become the first and only contemporary brand in Italy." Massimo Giorgetti has said this to the BoF fashion business review. "Italy has become the leader of Italy's contemporary fashion market, with a reasonable price and a strong visual impact," Silvano Vangi, Luisa Via Roma buyer's director of well-known buyer's shop, said.