YOUNGOR Puts Customer Focus In An Important Position.

In the first quarter of this year, the growth rate of Ningbo's software and information technology service industry reached 58%, and the growth rate of network marketing was 74.8%.

Standing on the Internet + draught, Ningbo's traditional manufacturing industry is opening a new pformation journey.

According to sources, Li Rucheng, chairman of YOUNGOR group, said when he talked about innovation in the era of "Internet +", we should not think that Internet and innovation are only young people's affairs.

For Li Rucheng, chairman of the 64 year old YOUNGOR group, innovation in the era of "Internet +" means innovation for him.

Li Rucheng has been selling clothes for 35 years.

Today, with the serious excess capacity of textile and clothing, he does not shy away from the problem: "innovation is forced."

In 90s, our sales grew by 88 per cent per year, and what was new at that time. After 00 years, we only grew 15, and only 3-5 of us have grown up now.

The innovation is to change from "production centered" to "customer centered".

For this change, YOUNGOR began to layout e-commerce platform to carry out online pactions.

In the future, customers from all over the world can experience online, online ordering, and then producing factories according to their individual needs.

"

After that, if you have a good size, you are a European. You can place your order after that.

Using the platform of information big data, using YOUNGOR's monopoly site,

Better service. "

Gu Dedao, President of Ningbo Smart City Research Institute, has found that in the "Internet plus" era, Ningbo entrepreneurs are no longer just focusing on production, but start to re create new industrial processes.

"It is the optimization of the whole process. From grasping demand to designing, manufacturing, managing and marketing, all the links must be upgraded in an all-round way."

Not only clothing, stationery, and other traditional manufacturing industries like Ningbo, such as petrochemicals and auto parts, but also with the help of Internet + innovation.

When the Internet and manufacturing industry add up, it is amazing productivity.

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Mr. Chen, a Chinese American, works in a company specializing in international mergers and acquisitions. He will spend more than half of his time traveling between Europe and China every month to discuss mergers and acquisitions or cooperation.

The nature and content of this work make him feel that he must dress appropriately, especially when facing some famous companies.

About ten years ago, Mr. Chen completed all his custom-made clothes in the high order shop in England.

In recent years, with the introduction of the domestic menswear brand high definition business, he has tried one or two times, although the price is much lower, but "overall feeling, the difference is quite big."

He told reporters.

In the UK's high definition shop, when you enter, you will be asked a series of questions, from age, occupation, and occasions, to favorite colors, fabrics, buttons, patterns, etc.

"I will even ask you for pictures, see what the difference between the dressing effect and the actual picture is, combined with all the elements, and finally suggest what kind of clothes will suit me."

Mr. Chen said to the reporter.

But for the domestic experience of high determination, he felt "similar in appearance but not in God".

Although Mr. Chen will be asked a lot of questions, it basically means "ask me what I want, as if I need to design it and ask them to do it for me. There are not many valuable suggestions for me."

This result is that although the process will also try several times, but the final result may not be very ideal, "feel no need for further modification."

After that, Mr. Chen was deterred by the high level of domestic development.

In Zhang Chao's (pseudonym) view, most domestic enterprises only convey the concept of high definition to customers, and the actual implementation is still weak.

Zhang Chao has been engaged in men's clothing for ten years. Now he is the product director of a top ranking men's wear brand in Italy. He has served as a supervisor in two Chinese men's clothing enterprises, and he is mainly responsible for high definition business.

"There is a great difference in volume."

Zhang Chao introduced the use of Western-style clothing as an example. The data collected by overseas volume specialists include action size, static size, walking width, habitual posture, and so on. Most of the data in China simply measure the basic data of sleeve length and chest circumference.

This situation is mainly due to the fact that the domestic high definition business basically lets customers clarify their needs, chooses the right sample to try on, and then changes the details such as the sleeve length.

"This way is called semi custom abroad."

The real full customization is one person, one edition, "creation, tailoring a new version for the needs of the guests."

He said.

In addition, the domestic men's clothing business has not been so complete in the whole industry chain.

Mr. Chen will design different LOGO on the second cuffs of the left sleeve of his suit at different occasions, and such requirements can not be achieved in China.

According to Zhang Chao, the buttons needed for customers to be customized abroad may be individually customized. "Some factories will do some interesting buttons, and even the buttons can be labeled with personal names or LOGO.

As far as I know, few manufacturers in China do such unique buttons.

Only in this way, the supply of accessories is difficult to meet in China, which has also affected the high standard of service.