Chinese Museum Costume: The Perfect Combination Of Oriental Elegance And Modern Fashion

In May 1st, the forty-second World Expo (EXPO 2015) opened in Milan, Italy. "Nourishing the earth: energy for life" is the theme of this year.

As the largest comprehensive exhibition in the world, this is a stage of world culture and art exchange. On this stage, the top design competition of all countries is contending.

Integrating Oriental elegant aesthetics with modern fashion, designed by EP Ya Ying.

It has also attracted the attention of all circles.

In February 2014, EP was formally awarded the 2015 Milan World Expo China Pavilion global partner and the only designated clothing brand, shouldering the responsibility for the design of the Chinese Pavilion.

The overall design idea lasted for more than 10 months, and the official Costume "Xiao Ya" was officially unveiled.

 

 

The theme of the design of the pavilion is "fusion", which includes three categories: volunteers, venues staff and government representatives. There are 11 sets of men's and women's wear and matching.

Clothing, scarves, neckties and other clothing accessories.

 

 

Financial innovation means docking, blending and innovation.

The spirit of financial creation refers to the elimination of the boundaries between ancient and modern world, extending, integrating and innovating, making the design form and emotional experience richer.

Therefore, the eastern and Western aesthetics can be integrated through the overall design of the uniform.

More traditional Chinese elements, dress details and structures, such as collar, hand, shoulder, shoulder and so on, are integrated with Western stereotex and modeling.

In the original

It highlights the theme of promoting natural and environmental protection in World Expo, Milan, using a large number of natural raw materials such as cotton wool and imported high-tech fashion yarn of Italy.

The color application is matched with the overall logo color of the Chinese Pavilion. The blue and green Huang Hong four colors are selected, the blue represents the sky, the green represents the field, the yellow represents the harvest, the red represents the person and the life.

 

 

 

From the four letters of EXPO, the design of the design of the costume is integrated with the stacked structure of the Chinese city wall and the mosaic technology of folk bamboo silk.

At the same time, the "Peony" element was embedded, and the design idea was applied to different fabrics and accessories.

EP Ya Ying's brand logo, the bird bird seal character that is ingenious choice is printed in the way of seal. The font is feminine and elegant, which is very consistent with the elegance of EP elegant.

 

 

EP Ya Ying successfully completed the design and production of the Chinese Museum costume, not only a breakthrough, but also an honor.

At the opening ceremony, all the Expo participants wearing "Xiao Ya" show their confidence in the Chinese Pavilion, and attracted more and more attention from all walks of life. More and more people are focusing their attention on the design and creation process of "Xiao Ya".

EP Ya Ying will further reveal the story behind the museum costume for you. Please look forward to it!