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    It Is Difficult For Yu Yongfu To Climb Up To Four Tests.

    2015/5/6 22:55:00 39

    Yu YongfuAliMa Yun

    Before UC was fully integrated into Ali last year, there was a strong prediction that Yu Yongfu would become Ali's CEO in five years.

    There are also reports from time to time that Yu Yongfu may succeed Ali CEO Lu Zhaoxi.

    Becoming a partner and becoming CEO is undoubtedly the peak of Yu Yongfu's life.

    Now, he is closer to the position of Ali CEO, a "Prince".

    In the past April, at the GMIC conference, the first time he announced the strategic layout of Ali mobile, the six big matrix appeared in high profile.

    Before that, he just took over Ali Mama, who occupied half of Ali's revenue, and had no two in the moment.

    In the internal mail for Ali's acquisition of UC,

    Jack Ma

    In addition to announcing that Yu Yongfu will enter the strategic decision Committee of Ali, he also said that colleagues from UC will enrich the cornerstone of Alibaba and enrich more excellent management talents.

    This is interpreted by the outside world as Yu Yongfu's successful partner in Ali, whose identity is an important threshold for his advanced Ali CEO.

    As early as 2013, when Ma announced "retirement", he claimed that the overwhelming majority of Alibaba leaders born in 60s will withdraw from the management role and hand over their leadership responsibilities to 70 colleagues in 80s.

    70 after Yu Yongfu, it was the right time to come.

    More importantly, Yu Yongfu started in the early years Lenovo, and is considered to inherit the Liu Chuanzhi strategy, team, implementation methodology, such a strategic talent is urgently needed by Ali now; moreover, Yu Yongfu has no electricity supplier gene, which is particularly important for Ali who needs to break through the bottleneck of the electricity supplier.

    In a word, Yu Yongfu almost satisfied all the imagination of Ali to the future "Prince".

    However, it is difficult for a prince to be saved.

    If we open the history books, we will find that before the throne, we often go to kill the machine step by step. In the history of China, most of the kings of the rings were very scared.

    The kings seem to be only one step away from the supreme power, but there is only a very small number of improvements that have taken place.

    At present, under the Ali empire system, Yu Yongfu's road to the summit still needs to overcome several obstacles.

    The first thing to bear is cultural identity.

    This is not as simple as reading all the martial arts novels.

    Yu Yongfu and his core team, after all, are halfway up the mountain. Facing Ali, who is accustomed to the strong cultural output, how to integrate himself and integrate will test Yu Yongfu for a long time.

    Recently, Ali Peng Lei, one of eighteen arhat, said at a conference in Beijing, Ali.

    We hope and allow and encourage companies, departments and business groups to have their own unique culture, no matter how unique our culture is, but our goal is the same. Our mission is the same. Our mind is the same. Only in this way can the company go for a long time before it can be lax.

    You can see the above statement as the encouragement of Alibaba policy makers to foreign entrants such as Yu Yongfu and his independent business group, but in a sense, such statements reinforce the non mainstream role of these half way participants.

    It is interesting that Peng Lei, who said this, seemed closer to the throne than Yu Yongfu.

    Apart from cultural barriers, Yu Yongfu must prove himself in the business practice of Ali, first of all, he must break through the pattern of Ali mobile business group.

    From Ali's layout, Yu Yongfu's Ali mobile, its browser, search, map, distribution and so on, is far away from Ali's core business system. Even the king of the capital is not counted. It is more like a king who is guarding the frontier.

    In history, most of the princes who were penalized for garrison ended in tragedy, such as Fu Su.

    Interestingly,

    Yu Yongfu

    Initially, the incorporation of UC into Ali saw a simple mobile entrance with limited imagination, and with the popularity of mobile phones, the market scope was gradually eroded.

    While investing in Ali's embrace, we hope that its huge electricity supplier resources can help the landing of UC and other entry resources. Now it seems that this desire is temporarily lost.

    In Ma Yun's vision, Yu Yongfu's mobile business group will be able to break through the pure electric business territory for Ali, and accumulate more extensive data resources beyond the simple consumption scenario.

    For such a lofty goal, he also gave Yu Yongfu three years without considering the huge space of commercialization.

    However, at present, the products of Ali mobile are still too small. Apart from UC, a few other documents are not worth mentioning. Not to mention the lack of organic links between them, the accumulation of ecological data is not realized at one day, and the accumulation of scene data is empty talk.

    The awkward reality of falsely riding away means that Yu Yongfu hopes to add points to his advanced road through great military power, which is extremely difficult.

      

    Ali mother

    The arrival of the lonely Yu Yongfu brought some new imaginations to the frontier.

    However, at present, too small and weak Ali mobile can support Ali mother out of Taobao to see a bigger world, the industry is generally doubtful.

    Of course, Yu Yongfu must maintain Ma's trust in himself if he really wants to qualify.

    After all, the latter still sits on the throne and talks about one of the virtuous people.

    Yu Yongfu said, "he (Ma Yun) didn't turn me into a part-time worker and gave enough space for me to move forward with the non electricity business."

    This is Ma Yun's user intelligence.

    But this wisdom will also make Ma Yun keen to see that Yu Yongfu is not the original Ali's lineage.

    Ma Yun will not forget that Yu Yongfu's cooperation with tycoon was initially "for my own use and my priority". His self publicity has not even been conceal after joining Ali.

    For example, Yu Yongfu is always emphasizing to the outside world that he has no relationship with ALI. UC always follows the idea of "Yongfu" and always stresses that "everyone who knows me knows that I am not going to be a professional manager."

    Yu Yongfu wants to be a "variable" of Ali and even the Internet, but he has to make an increment in the integration of the original resources of the Ali department. In the process, he is afraid to soothe the swelling of his heart, so as to prevent Ma Yun and Ali from falling into the embarrassing situation of "the heart of the four seas is returning to Prince Edward, where he wants to set me."

    Of course, as the throne is always surrounded by more than a dozen elder brothers, Yu Yongfu must also deal with a dozen dozen arhat relations with ALI.

    Even according to the age range defined by Ma Yun's retirement declaration, it can at least pull out dozens of Peng Lei, Jiang Peng, Zhang Yong, Zhang Yu, Wu Yongming, Zhang Jianfeng, Wang Jian and so on.


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