Lining's War On Subei Cup Quietly Rose.

This Sunday, the 2015 SUD man Cup Badminton World mixed team competition will be held. Guangdong Dongguan opened the curtain. Before the official flying of badminton, several sponsors had already started the battle ahead of schedule. Lin Dan's new owner, Yonex, began playing up the equipment used by Lin Dan in the arena to the media. The main sponsor of the Danish national team invited the media to get in touch with the Danish national team on the second day after the start of the competition. In contrast, China's badminton team's main sponsor, Li Ning Co, aimed at badminton culture, providing new ideas for spectators to cheer. The Soviet cup has not yet started, and the business war has been quietly heating up.

　　 Lin Dan must mark the YY racket.

Get the main sponsor of China national team. Lining After acquiescence, Lin Dan signed a contract with Yonex in Japan earlier this year and became the first solo player in the Chinese badminton team. But the conditions offered by the Li Ning Co are that Lin Dan must be dressed in the competition dress of Li Ning Co on behalf of the Chinese team. Permission to use YY racket and sneakers, but must cover up the trademark.

Even though conditions were so harsh, YY still took the lead. From the beginning of this year's March all England tournament, Lin Dan played the national team in strict accordance with this rule. Whether in television, photos or word promotion, more than ninety percent of Lin Dan appeared in Lining costumes, and the YY equipment being shielded from trademark is difficult to take the lead. At the end of the Asian Championships two weeks ago, the domestic media finally mentioned this topic in the post match interview, but there was no momentum. Obviously, it is hard for the YY company to be satisfied with the capital contribution. With the approaching of the Soviet cup, YY also began to take action. Not long ago, there was news that Lin Dan would use YY equipment during the Soviet cup. But it was later confirmed that the rules remained unchanged. In May 4th, Lin Dan, who was preparing for battle in Dongguan, helped Dongguan to run long distance activities. In the photos released, Lin Dan was still wearing the Lining national team. Jersey 。

It is easy to see that rules will not be broken. But how to maximize the value of sponsors in publicity, YY needs to work harder.

　　 Danish sponsors join in the match

Unlike the special case of Lin Dan, the Danish badminton national team fired the solo players not long ago. It is understood that the sponsors of Danish national badminton team and solo players are similar products, similar to those of Lin Dan's YY and Lining. However, in order to safeguard the overall interests of the national team, the Danish team is willing to expel the top line players from the national team.

And when the news came out, it aroused public concern not how to protect athletes' value, but whether the Danish team still had the competition to compete in the championship after the overall decline. But with Denmark arriving in the competition area, no one even took care of the problem.

The Danish sponsors showed in the information released to reporters: in China, the brand of "Danisa" and "crown" has become a leader in the high-end imported Cookies Market in China. The Danish badminton team is the first cross-border sponsorship sports event since DANISA crown cookies entered the Chinese market. On the second day of the opening day, the Danish team will hold a media friendship event at Li Yongbo badminton school in Dongguan for an hour or so.

During the foreign competition, the use of national team resources for commercial activities is rare.

　　 Lining advocates the audience shouting "Sa".

As the main sponsor of Guo Yu, Li Ning Co will not let go of this opportunity. But this time, they took a different approach and worked hard in badminton culture. It is reported that during the Sudan cup, the Li Ning Co organized how the scene audience could cheer for the badminton athletes: when the players attacked, the audience shouted "Sa" in chorus. This will become a highlight of the scene.

Badminton sport has been developing for many years. It has long been used to see the sound of drum and drum, the sound of small trumpets in the Chinese arena, and the scene of the audience calling for refueling. In the overseas arena, especially in Southeast Asia, represented by Indonesia and Malaysia, the audience shouted "ah", which is even more exciting. In recent years, in some domestic matches, the scene of "killing" has repeatedly appeared, but "killing" is too heavy to explain the soft side of badminton. After operational planning, Li Ning Co is ready to launch "Sa" as a "kill" instead. At that time, someone will organize fans to use this pronoun at the scene of the competition. Li Ning Co said: I hope to take this Soviet cup as a good opportunity to form this habit among the national feather fans.

Of course, no matter what the result of the commercial war is, the badminton fans finally value the record. The Chinese badminton team is still defending the goal, and this Sunday they will play against their first opponent, Germany.