Internet + Home Textiles How To Use The Internet To Operate Home Textiles

' Internet plus This is a new topic. It can be "Internet + home textiles". "Internet +" is a more macroscopic concept, it can add many fields, many industries, many aspects, and the electricity supplier is a content of the Internet. A few years ago, we were discussing with many companies whether online sales were possible. Now it can be said that e-commerce has become a trend, and all walks of life are concerned about this trend. " Yang Zhaohua said that the current e-commerce is developing rapidly, and the enterprises also agree with the development potential of the electricity supplier. But for the emergence of this new marketing mode, enterprises should treat and ponder dialectically: the electricity supplier is a new trend, but it is the only one. Yang Zhaohua believes that the development of e-commerce is only a marketing channel for enterprises.

　　 Electronic Commerce Before the advent of the business, most of the businesses were mainly franchised and direct businesses. From the specific channels, they include business super stores, specialty stores and specialized markets. Now, there is more than one kind of e-commerce marketing. Through the electronic business platform, enterprises can make products flow to consumers quickly and conveniently.

With the rapid development of the electricity business, many enterprises are thinking about whether they must choose online channels. Will the emergence of the electricity supplier lead to the death of the physical store? Yang Zhaohua said that, according to the performance of the annual reports of several home textile listed companies last year, although the business of the entity business has not been greatly developed, the offline sales are still the mainstream mode. Relying solely on the electricity supplier channels can not solve all the problems. Any enterprise has its own DNA. Enterprises should have a clear understanding of themselves, aim at the whole industry trend, aim at the market, locate accurately, and integrate the line, online and offline, that is, the O2O (online to offline) mode advocated by the trade association. In addition, the realization of Zero inventory C2B (consumer to producer) mode It is also an ideal mode for enterprises to develop in the future. "I don't think the physical store will disappear. The emergence of the electricity supplier has brought benefits to consumers. It has accelerated the transformation of traditional channels and eliminated backward commercial channels which can not meet the needs of consumers. Therefore, there is no question of who will replace and who will defeat the traditional channel and the electricity supplier. The key lies in whether the enterprise can change itself in time.

Yang Zhaohua pointed out that the essence of "Internet +" is to penetrate the thinking mode of the Internet into every link of the industrial chain, and create value in this process.

After Premier Li Keqiang put forward "Internet +", this word has become a hot topic of discussion in various industries. There are also many opinions about the understanding of "Internet +". I think "Internet +" and "electricity supplier" are different. The electricity supplier does not directly produce products, and it does not create value in itself. At present, enterprises rely on electronic business platform to sell products. And "Internet +" represents a new economic form. Enterprises should give full play to the optimization and integration of the Internet in the allocation of production factors, and integrate the innovative thinking of the Internet and the Internet into the industry, enhance the innovation and productivity of the real economy, and form a new form of economic development based on the Internet as infrastructure and tools.

Yang Zhaohua said that with the growing awareness of consumer demand for personalized consumption, enterprises are required to make a quick response to the market. In traditional channels, from raw materials to end products, the procedures of industrial chain are complex and the links are too many, which has caused a certain degree of difficulty to enterprises. The advent of "Internet +" will reduce redundant links and make producers, sellers and customers more closely integrated. Therefore, enterprises should understand clearly the essence of "Internet +", that is, use Internet thinking to establish business activities under the premise of establishing market demand oriented and understanding the consumer market, and open up all links of the industrial chain so that the product will have a market. Extension: creating smart home textiles

"Internet +" and "industrial 4", Intellectualization " In addition, it provides an environment for public entrepreneurship and innovation, providing support for industrial intelligence and extending the intelligent home textile products. Now, home textile industry has already appeared the clue of intellectualized product. For example, the leading industry in the industry, Luo Lai, on the one hand, joined the big Piao net and tried the O2O business mode. On the other hand, in the middle of March this year, it launched an intelligent sleep detector with Maddie Canada. With the popularity of the Internet concept and the application of intelligent technology, from the market demand, from intelligent manufacturing to intelligent final products, new thinking has led to the development trend of intelligent home textiles, extended the lifeline of products, and will also promote the rapid development of intelligent home textile industry. Yang Zhaohua said.

Nowadays, some home textile enterprises in China are doing well in the field of electric business and intelligent home textiles, while some enterprises that have just started or haven't "electric shock" in the electronic business platform do not know how to make efforts. In this regard, Yang Zhaohua said that since some enterprises are lagging behind other enterprises, it is necessary to use more advanced technical strength and more abundant technical means to find the advantage of backwardness.

Yang Zhaohua said frankly, "from the end of last year to the present, some traditional enterprises are confused and can not find suitable development direction. Traditional channels are faced with the problem of how to ensure brand stickiness. Brand stickiness is the goal of enterprises competing. The emergence of the electricity supplier has provided a channel for enterprises. If we can turn the online turnover into the existing customers through the electronic commerce platform, we can really enhance the brand stickiness, otherwise it will be just one more channel. Because of having a lot of rice noodles, millet has become a typical case of domestic Internet business success. At present, most enterprises can not develop independently from the support of e-commerce platform, and self built channels need to withstand many tests. He said that the industry will reshuffle in 2015, which is a challenge for all enterprises. The old growth mode is no longer suitable for the future development, and the new road is still groping. E-commerce is also facing the need of reform.

Yang Zhaohua said, compared with the initial entry of the electricity supplier, in 2014, we saw many home textile enterprises have achieved good results. The emergence of "Internet +" can help enterprises react quickly to the market and meet the needs of consumers for personalized home textile products. Home textile enterprises should seize this focus, and combine them in finding technical means and tactics, and join in the flood of Internet technological change, so as to fully enjoy the process of transformation and find a suitable development path for enterprises themselves.