Marketing Subtraction Is The Most Important In Home Textile Marketing

Chinese

It's easy for people to have unclear positioning, some say they are businessmen, others flaunt themselves as bosses, and others are labeled with political labels such as "CPPCC" and "NPC".

But few people shouted, "I am actually a product."

Making products is very important.

Subtractive marketing requires high-quality products, whether dealers, agents or terminal consumers, their requirements are actually very simple -- cheap and fine.

Yi family in Zhengzhou, Henan

In the interview with reporters, Chen Yufa, general manager of Hangzhou and Hefei, Anhui, and Yang Xian Shui, general manager of Shang Chu Yin and Guizhou, and general manager of the textile Co., Ltd., expressed their common voice: "as long as the quality of products is good and the prices are reasonable, we will cooperate with manufacturers."

Different companies have different answers to the definition of good products.

Some of them add up to their products, work hard on flower patterns, designs and decorations, others pursue pure and real, and sell their simplest and simplest attitude towards life.

In fact, consumers are very smart and very stupid groups. They will compare different brands of products, and judge the quality and price of products by looking, touching, sniffing and so on. But the vast majority of consumers actually do not understand the textile production processes such as raw materials, weaving and dyeing and deep processing.

With the quickening pace of life, people are increasingly keen on designing simple and practical products and choosing efficient services when buying products and enjoying services.

After entering the Muji for the first time, reporters could no longer stop walking around after work, but each time they did not buy anything, they just appreciated it.

Observe its every home textile product, every decorated corner, adore its simple, simple style.

180 yuan a bath towel, 220 yuan a bedspread, simple, simple, healthy, Muji with a more primitive, more eco life attitude interpretation of the rising and will soon be popular minimalism.

Coincidentally, QB HOUSE is a Japanese Short haircut service chain with 10 minutes and 1000 yen.

They only provide haircuts and basic styling services instead of shampoo, hair blowing and shaving services, nor do they sell any hair products in stores.

It is such a simple and extreme single cut business. Since its first store in 1996, QB House has opened nearly 550 branches in 10 years.

In addition to the Japanese mainland, the branches have been opened to China, Hongkong, China, Taiwan, Singapore, Malaysia and other countries and cities, with an average monthly traffic volume of more than 1 million 250 thousand passengers.

The same is true of home textiles.

The product can satisfy one or two "fatal" needs of consumers, and make it the ultimate. This may be the main direction for the development of home textile enterprises.

The concept of direct selling has been heated up for a long time, but this idea is indeed worthy of reference from home textile enterprises.

In the home textile industry, agents, distributors and trading companies occupy half of the territory. This means that end users rarely get the cheapest quality products.

In fact, enterprises sell products to these middlemen at wholesale prices. Each intermediate link is picked up by layers, and consumers get the most expensive products.

In the market economy, this phenomenon is very reasonable, and even the progress of society, but too many links make enterprises difficult and consumers can not enjoy the benefits.

At this time, enterprises need to cut down unnecessary sales links and streamline the sales chain.

In order to directly connect with the terminal demand, many factories have started to set up their own trading companies and sales teams independently.

Yu Yuenan, vice president of the China Textile Business Association, said: "the factory's establishment of its own trading company is a manifestation of the progress of the market economy, so that the sales team of the company can become a better service for consumers."

Sorghum is a towel business owner with 20 looms. 5 years ago, it has set up its own import and export trading company. Its team is responsible for receiving orders, and then processing and producing itself, subtracting dealership and intermediary trade, so that he has tasted a lot of sweetness these years.

Song Jianjun, general manager of Schouman home textiles, has a sales team of more than 10 people, who specializes in the sale of products. In his words, "every one of them is very capable, and the annual salary of the leader can reach more than ten thousand yuan."

In addition to self built teams, enterprises can also find a company in the target market as an agent. Then the agency can develop the market by virtue of its advantages in the local market, and it is best for the company to do the same.

Nowadays, small scale processing and customization are more and more accepted by consumers. This is also a "big cake" in the future sales channels.

Consumers with small volume demand are more willing to engage directly with factories, and they deserve the best service as "God".

Therefore, it is very important to streamline the sales link, find a partner or set up a sales team. At the same time, when the profit maximization is brought to the enterprise, the consumers get tangible and consultative services, and weighing these two points is not contradictory.

It is the general trend to send products to consumers at the lowest price and fastest speed.