Will Contemporary Fashion Turn To The Oriental Charm Of Chinese Elements?
The international fashion industry values Chinese elements. Western luxury brands are optimistic about the East.
New York Metropolitan Museum of Art is the center of global art, its annual
Latest fashion
The Academy exhibition is also attracting the attention of fashion designers all over the world. This year's exhibition will be opened by traditional celebrations.
The theme of this year's exhibition is "China: through the speculum".
It is reported that this exhibition aims to explore the impact of China's luxury products in Europe over the past five hundred years.
This is also the conclusion that China has climbed the peak of fashion in decades.
Despite China's anti corruption and anti luxury policies, China is still the focus of Western luxury brand expansion.
It is still the largest consumer market of luxury goods in the world.
The support side of this exhibition includes several generous Chinese donors.
This exhibition is a celebration of creativity and cultural exchange.
Some of the exhibits echoed each other clearly. A fifteenth Century vase in the Ming Dynasty was next to the same blue and white pattern.
Evening dress
The latter was designed by Roberto Cavalli, the designer, 10 years ago.
Other exhibits are even more complicated, such as the Zen elements fashion designed by Craig Green, a male designer in London, and John Galiano's fashion design with origami crafts elements.
According to the 2014 report of Bain, a consultancy, 55% of the Chinese luxury goods were purchased overseas, while the proportion of overseas purchasing accounts for 15%. Purchasing by proxy is a way to avoid import duties and counterfeit goods.
The financial attraction from China or even the whole of the East is relatively new: until the latter half of twentieth Century, exports were heading for another direction, and luxury goods and ideas flowed out of Asia, giving inspiration to western countries.
The exhibition not only displays the fashion exhibits with its Oriental inspiration, but also exhibits with the reflection or refraction of Hollywood.
Wong Kar Wai, director of the movie "the mood for love", is the artistic director of the exhibition.
Designer
Stephen Jones designed more than 100 Oriental inspired caps for the model.
The theme of Metropolitan Museum of Art's exhibition also influenced contemporary fashion.
Since the theme of this year's exhibition was released in September last year, more works began to appear in designers.
Chinese elements
。
Perhaps this reflects what Asian consumers are willing to buy now.
Eastern consumers, especially Chinese consumers, no longer crave the obvious western style, but increasingly demand that goods reflect their own rich cultural heritage.
Many brands are also squeezed into this field, trying to provide some unique things to Chinese customers.
Some brands have launched a series of suits for Chinese Spring Festival, which have traditional red and gold.
Fashion brands are moving to the East, which is a good prospect for profitability, though it has begun to shrink.
Luxury brand
Still can not and do not want to leave here.
Therefore, will the exhibition mark the beginning of a new design era? Will China's elements and oriental charm become the mainstream of the new design era? Let's wait and see.
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