UNIQLO Will Introduce Self-Service Checkout In The First Quarter Of International Revenue 8 Billion 719 Million
"Simple, technology, low price." Probably can constitute Uniqlo This time, UNIQLO hopes to put this idea into the cash register mode.
The wireless IC tag embedded in the price tag is 2 centimeters wide and 7.5 centimeters long. Customers put the shopping basket into the self-help check-out desk without having to remove the commodity scan code one by one, and can directly sweep out the total amount of all the goods in the basket, and use cash or bank card to complete the payment.
The mode is now under sale. Casual Wear G.U. is located in 4 stores in Tokyo and Kanagawa. If it goes smoothly, it will gradually extend to 300 G.U. in Japan. 840 Japanese UNIQLO stores are expected to use this model in early 2016.
In addition to improving sales volume, IC tags can also be used to control consumer behavior. For example, a wireless device that reads IC tag information in the fitting room can analyze products that are "hard to sell" though some people try it on, so as to adjust the marketing and production plan accordingly.
In Japan, self service checkout is widely used in supermarket stores, but mainly for bar code checkout. The IC label is expensive because it is only imported in some of the higher priced boutiques.
But look at UNIQLO's seemingly highly technical ones. Fabric Technology, technology innovation is never hard to beat. At present, the price of IC tags has dropped to below 10 yen, and the price is likely to decline further due to the introduction of fast sales. With the continuous low price of IC tags, its commodity management system is maturing and is likely to be widely promoted in the retail industry.
It is reported that UNIQLO is still strong in the case of weaker yen. Domestic revenue rose 11.6% in the first quarter, while the international market increased by 47.3% (about 8 billion 719 million yuan), accounting for 35% of the total revenue of fast selling group. Over the past year, 183 new outlets have been installed outside UNIQLO, half of which are in China. In addition, the other one mentioned before is fast selling. brand G.U. also has double-digit revenue growth.
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