Industry Gathered In Shenzhen To Witness China's Underwear Soaring

　　 SIUF underwear exhibition 10th anniversary industry international big coffee gathered in Shenzhen

　　 SIUF2015 China (Shenzhen) international brand underwear exhibition opening ceremony

The ten years of wind and rain, from the original 5000 square meters to the current 58000 square meters, has become the largest underwear exhibition in the Asia Pacific region. It has realized the SIUF2015 from China to Shenzhen. International brand underwear Exhibition It opened on 7 th. What new trend will usher in the 10th anniversary of SIUF? What kind of fashion is it coming? At the opening ceremony of the morning of 7, the underwear brands from all over the country come out all over the world. During the exhibition, we must not miss the international market. Underwear supermodel Competition.

The reporter learned that China (Shenzhen) international brand underwear exhibition and China international underwear culture week were staged in Shenzhen Convention and Exhibition Center in from May 7th to 9th. On the morning of 7 April, the chief engineer of the Ministry of industry and commerce, Wang Liming, vice mayor of Shenzhen Municipal People's government, and President of the China Textile Industry Federation Wang Tiankai attended the opening ceremony of the ceremony. Mr. Chen Biao, vice president of the Ministry of industry and commerce, and Chairman of the Chinese Textile Industry Federation, attended the opening ceremony. Last year, SIUF was approved by the Ministry of Commerce and upgraded to the national brand exhibition. It successfully joined the ranks of the world underwear exhibition. In the same period, it was supported by the important brand exhibition of the Ministry of Commerce.

It is reported that there are 4 pavilions in this exhibition. Hall 1 has a brand exhibition, academies, media, competition works, international designer District, hall 5 as a dynamic publishing hall, 6 hall as the brand hall, 9 as an accessory, and a mechanical equipment hall. The exhibition attracted nearly 500 exhibitors. Among them, four brands, such as Ann Li Fang, adoring, Wacoal, and mnphen, are also appearing in the four major industries of Virginia, urban beauty, env and Ke Wei Kou. At this exhibition, besides the bra, swimsuit, fabric and other upstream and downstream industry chain enterprises, the whole exhibition is full of sense of hierarchy.

It is worth mentioning that the international flavor of underwear exhibition this year is more obvious. The world's top creative marketing master, former D&G chief designer Manlio Carta, the famous French brand designer Stella Cadenta, is famous in Italy. Designer Livia Meldolesi and other underwear industry, international big coffee gathered in Shenzhen.

An additional 300 square meters of overseas independent designer plate is added to display original works of independent designers from countries such as Holland, France, Italy, Columbia, Japan and Hongkong. Nearly 20 famous designers form a glittering landscape. This not only creates new bridges for domestic brands, but also speeds up transformation and upgrading. It also provides a platform for foreign designers to enter China.

Victoria's Secret chief designer Nathalie Martinet is also the first judge of the third China international underwear creative design competition finals of "charming Oriental", which makes Shenzhen international brand underwear exhibition full of international flavor.

In addition, front-line brands or trade associations from France, India, the United States, Italy, Hongkong and other countries have come to participate in the exhibition, improving the international influence of the whole exhibition. International fabric trader, Carvico, Eurojercey and PTSPT, the international lingerie brand management company INPR VET has led a series of international brands: the two leading brands of Chantelle, Passionata, the most prestigious luxury underwear brand AUBADE of France's top underwear group CHANTELLE GROUP, and the representative styles of lingerie brands, such as the European style of erotic style, the Spanish fashion vogue and so on.

Many shows during the exhibition will be reflected from different angles. Underwear fashion 。 Love occupies the opening show, while Ann Li Fang pushes the swimsuit show, Manifen enjoys the closing ceremony, while Wacoal goes to battle with the old and new brands.

During this exhibition, there are many large-scale events worthy of attention, including the two grand events: the golden belly bag Award -- SIUF China underwear industry annual awards ceremony, the "royal road" award ceremony - 2014-2015SIUF China underwear industry channel annual award ceremony. Three events: SIUF2015 international underwear supermodel draft finals, 2015 "charming Oriental" Third China international underwear creative design competition finals, 2015 "Snow Fairy" Third China home furnishings cultural and creative design competition finals.

The five Forum: "the power of change" -- China underwear industry Development Summit Forum, China's bamboo fiber industry innovation and Development Summit Forum, "design fashion" - China underwear design trend forum, "underwear transformation in the mobile Internet Era" - the first China underwear industry Internet Conference, "post wave" - China underwear channel forum. The rich and colorful activities will open the curtain of the development of the industry and usher in the rapid development of the industry.