Important Speech Of SIUF2015 Underwear Exhibition

President Zhang Li addressed the following speech:

The 2015 China international underwear culture week was solemnly opened today. On behalf of the China Federation of textile industry, I would like to extend my warm congratulations on the opening of the exhibition and cultural week.

As China's economy has entered a new normal, the textile industry has focused on improving quality and efficiency, steady growth, structural adjustment and promoting reform, and has achieved continuous improvement in the reform and stable operation of the economy.

Brand building as a concentrated embodiment of pformation and upgrading has achieved new results.

The country's top strength supports brand building, and the working mechanism of the Government Association to promote brand building has been gradually improved. Many years of problems such as brand protection have gradually improved, and the market has enhanced the recognition of independent brands.

In the new situation, strengthening brand competitiveness as the core and accelerating pformation and upgrading is not only a strategic task of the general trend, but also an urgent task for textile enterprises.

Brand building is a complex systematic project which requires concerted efforts from all sectors of society.

Practice has proved that the government and associations work hand in hand to form a joint effort between the central and local governments, which is the guarantee for effectively promoting the work of enterprises.

Looking ahead is a long way to go, and the road to brand building is very long. As long as we form a consensus and push forward, we will surely achieve the great crossover of Chinese products to Chinese brands and realize the dream of textile power.

Shenzhen is domestic autonomy.

The pioneer city was recognized by the Ministry of industry and commerce last year as "the pilot area for the regional brand (underwear) construction of the national industrial cluster", which has made great contributions to the construction of the independent brand of China's textile industry.

This year coincides with the founding of China (Shenzhen) international brand underwear exhibition 10th anniversary.

Over the past ten years, the exhibition has achieved great success from scratch and from small to large. It has played a strong role in promoting the brand building of enterprises.

We hope that the Shenzhen lingerie exhibition will seize the historical opportunity and strive to create a good platform for promoting the development of our own brand, making greater contributions to the development of China's textile and garment industry.

I wish this exhibition a complete success.

Thank you!

Speaking at the Internet Conference, Mr. Zhang said:

2015 China Shenzhen international brand underwear exhibition and 2015 China international underwear culture week are in full swing. As a supporting activity, the 2015 China underwear Internet Conference is now officially opened. On behalf of the organizers, I would like to extend our warm welcome and heartfelt thanks to all the guests.

The development of China's retail industry is changing rapidly, and it is also affecting and changing the traditional underwear sales mode. The Internet has become an important means of operation for underwear enterprises.

How to build and promote an efficient e-commerce system, how to accurately arrive at consumers with WeChat and micro-blog as the core, how to build a full channel retail system and how to use the Internet to change the traditional underwear industry is the concern of all enterprises.

Based on this, China international underwear Culture Week Organizing Committee and China (Shenzhen) international brand underwear Exhibition Organizing Committee jointly organized the China underwear internet conference jointly with Guangdong Textile Association, Shenzhen underwear trade association and Shenzhen electronic commerce service center. The forum takes the "underwear change" in the mobile Internet era as the theme, invites heavyweight guests such as authoritative Internet agencies, senior experts, government associations and real entrepreneurs to deeply analyze the current situation and development trend of the underwear industry in terms of macro environment and industrial policies.

We hope that through the forum, we will focus on the industry hotspots, enlighten the wisdom of the industry, explore the direction of development, and make positive efforts for the pformation and upgrading of China's underwear.

I wish this forum a great success. Congratulations to all of you on your arrival. I wish you all good health, good work and good luck. Thank you!

The head of the Ministry of industry and Commerce delivered a speech.

2015 China (Shenzhen) international brand underwear exhibition and 2015 China international underwear culture week opened today. On behalf of the Ministry of industry and information technology, I would like to extend my warm congratulations on the exhibition.

Economic development is entering the new normal. It is the strategic judgement made by the central authorities to assess the situation. The new normal is the leap of developing the brand, and is the basic premise for doing well the economic work.

In recent years, under the promotion of the Ministry of industry and the China Textile Industry Federation, the departments in charge of economy and information technology and brand enterprises have worked together to do a lot of effective work in textile brands. They have been expanded from the emphasis on brand key links to the brand building of the whole value chain of R & D, design, manufacture, sale and service, and to the cultivation of regional brand of industrial clusters.

In the coming years, the Ministry of industry and Commerce will carry out the special activities of quality brands in the past, and take the deep integration of industrialization and informatization as the starting point to better and more actively adapt to the new normal. Through actively promoting the construction of independent brands, constantly improving the quality and efficiency of the textile industry's economic development, increasing the consciousness and initiative to accelerate the pformation of development modes, highlighting the innovation drive, and striving for quality at the same time, striving to step up the quality and promote the pformation and upgrading of China's textile industry.

A successful exhibition has a great pulling effect on promoting the development of the industry.

The Shenzhen lingerie show has become an influential exhibition in the underwear industry. We hope it will get better and better and make greater contribution to the development of China's underwear industry.

I wish this Shenzhen underwear exhibition and cultural week a great success. I wish you all good health, good work and good luck. Thank you.

City leaders:

2015 China (Shenzhen) international brand underwear exhibition and 2015 China international underwear culture week has been solemnly opened today. On behalf of Shenzhen municipal government, I would like to extend my warm welcome and heartfelt thanks to all friends from all over the world.

Underwear industry is one of the nine dominant fashion industries in Shenzhen.

Shenzhen underwear has a strong starting point, high starting point, fast development, brand advantage and market advantage. It has strong competitiveness in the domestic and foreign markets, and has emerged a number of well-known and outstanding backbone enterprises at home and abroad.

At present, there are more than 400 underwear enterprises above Designated Size in Shenzhen, with an annual output of over 700 million underwear and a value of nearly 40 billion yuan, forming a relatively perfect industrial system.

In recent years, the underwear industry in Shenzhen has been strongly supported by the municipal Party committee and the municipal government. Under the joint efforts of industry organizations and people of insight, the underwear industry has been forging ahead with pioneering spirit, pioneering and innovating, adhering to the path of brand development, insisting on industrial breakout and design innovation, the industrial structure of the underwear industry is becoming more reasonable, the product structure is clear and the industrial chain is complete, and the market structure has been changed from external sales to internal and external sales. It has gradually changed from the initial OEM (OEM) to ODM (design and manufacture) and OBM (brand manufacturing), pforming from the labor-intensive traditional manufacturing industry to the capital, technology and knowledge intensive fashion creative industry, from Shenzhen processing to Shenzhen manufacturing, and Shenzhen to create improvement.

Underwear is an important and indispensable part of Shenzhen's fashion capital.

We hope that through the underwear exhibition platform, we should integrate the industry resources, carry out professional services, gather industry strength, lead the fashion trend, let more famous brand names develop deeply, create "Shenzhen underwear" regional brand, create a national underwear industry base.

I also hope that the Shenzhen underwear exhibition will get better and better, and create a more open and inclusive platform for the underwear industry, making a more outstanding contribution to the development of underwear industry in Shenzhen and even the whole country.

Finally, I wish the underwear exhibition and cultural week a complete success. I wish you good health and a pleasant business trip.

Thank you.

Speech by President Zhang Li Forum:

Dear Wang Liming chief engineer, ladies and gentlemen, good afternoon, ladies and gentlemen.

2015 China underwear Summit Forum is held today. I would like to extend warm congratulations on behalf of the Federation of textile industry and the office of brand work of China Textile Industry Federation.

Under the new normal, the theme of Chinese underwear is very good.

The new normal of China's economy brings new opportunities for brand development.

The further release of market vitality and the further optimization of economic structure will stimulate the vitality of enterprises, and establish new quality concept, benefit view and brand development view, which is a new requirement for brand building under the new normal.

It is foreseeable that under the new normal situation, enterprises with distinct competitive advantages will be further developed, and enterprises with unreasonable product structure and serious homogenization will face serious survival crisis.

Under the new normal, China's economy will rely more on domestic demand.

At present, our consumption power is less than 50%, far below the global level of 70%. With the implementation of China's strategy of expanding domestic demand, the increase of residents' income and consumption level, the acceleration of urbanization and the improvement of the consumption environment, the potential of the domestic demand market will be increasingly released.

Strengthening brand building is the inherent requirement of the textile industry under the new normal. It is also an effective way to implement the innovation driven development strategy, and is also an inevitable choice to win the new advantage of international competition.

In the face of the new normal, the main direction and goal of enterprise development is still the contribution rate of technology and brand. Technology is the hard power of the industry. Brand is not only hard power, but also the soft power of the industry.

Brand building should grasp the general trend, pay attention to the market, return to the root, multifold integration, create advantages, and seek deep integration with different industrial fields, thus forming new advantages of cooperation and competition.

We hope that by holding such a high-level forum today, we will find the direction of pformation of the underwear industry under the new normal, and strive for the underwear industry to seize the opportunity to pform and upgrade.

Finally, I wish the forum a complete success, and I wish you every satisfaction.

Thank you!