Shanghai: The New World Big Pill Department Store Has To Jump The "4321" Step.

It is reported that Shanghai new world big pill department store is about to open for business and create innovative services with distinctive services. From the first step of shopping experience, the new world big balls department store, which has a total area of 120 thousand square meters, is indeed "face value explosion".

"In the past, some of the old" new world "is the high-end of the masses. Now the East has a new" new world ", which is a high-end public. As long as we can mismanage, run things together, learn from each other's strengths and weaknesses, a Nanjing Road, why can't we tolerate two new worlds?

Standing at the only lift screw elevator in Asia, which can be pferred from the 1 floor to the 6 floor.

Li can be called the largest atrium in the whole industry. Xu Jiaping, general manager of new world stock in Shanghai, asked reporters this question.

As the "sister piece" of the new world city in Shanghai, the new world big ball department store, which is trying to open business from the Spring Festival, is now on the countdown to the official opening week.

As the saying goes "

There is a Nanjing Road, and in this earliest department store, which has been recognized as "the first value store" in the Nanjing road today, the retail sales account for more than 80% of the leading luxury goods in the world.

Can the new "new world" be on the Nanjing road "1+1>2" with the old "new world", can it carry the banner of Shanghai's high-end boutique?

New world big pill department store to jump "4321" step

Aunt Lu, who lives in North Sichuan Road, is shopping with her niece in Sichuan in the morning. She even goes to visit her daughter's home for half a year in the morning. She also acknowledges that this is already a big difference from the top department stores in Japan. The reporter first learned that from the first step of shopping experience, the new world big balls department store, which has a total business area of up to 120 thousand square meters, is indeed "face value explosion".

On the one hand, the Nanjing East Road in Shanghai, a land of gold and gold, is not easy to get through in the once land King plate. The atrium is the core of the atrium, and the escalator escalator overlooking rose gold from the height is like a spring. The visual effect is pretty cool. Looking outward, it is clear that the main theme of the floor is the ocean, but basically a floor with a special feature and a regional style.

What is even more amazing is that the huge open glass roof, natural daylight, can open the air during the day. After the night closure, it can also display the beautiful lights on the huge LED screen on the center of the ellipse.

"And the other end.

The proportion of '1234' is just the same. The new world big pill department store has to jump 4321 steps, that is, 40% of the international brands, 30% of the international brands, 20% of Hong Kong, Macao and Taiwan brands and 10% of the well-known brands in the brand structure, focusing on fine products, jewelry, bags, footwear, women's clothing, home and other six categories. We want to seize the local people who love the taste of life and tourists from north to south, Xu Jiaping said.

It is reported that the new world big pill department store has two floors and six floors on the ground, which have eight floors. The ground floor is mainly supermarket, food and jewelry, women's shoes, represented by Huarun's 10000 high-end boutique supermarket Ole'. The top floor is the most luxurious one from the first floor, and the seven international luxury brands, such as the flagship store that is being opened, is said to be the first experience shop in the world with the library as the design concept; and the cosmetics area with 42 cosmetic counters, the largest "make-up brand island" in Shanghai department store, Gucci.

Looking for new world in FTA and Disney in the future

The shopkeeper took the lead in a row and bowed in Japanese standard. When the shoes were tested, the salesmen squatted to help you try on shoes. When the cashier took charge, the cashier stood to pay for you. The adults in the lavatory were the toilet of Wei Li Li, and the baby had a very small special toilet.

As a new department store jointly operated by new world group and Japan's fourth largest department store, J.Front opened the door early today, and the reporter intuitively felt the Japanese style service in the new world big pill department store.

"We will open a shop for one minute at the beginning of the shop, close the store for a minute and close the door for one minute later, and let the members of the mobile phone check the discount information, book restaurants, make reservations before the mobile phone APP."

Xu Jiaping said that the special service will be the characteristic card of the new world big pill department store.

At the same time, the newly opened new world big pill department store will achieve three 70% in the management positioning: that is, 70% of products will not be sold online, 70% will be misplaced with the new world city, and 70% of service brands will be innovated in Shanghai, so that they can compete with the old new world city and compete with rivals in Nanjing, where traditional department stores are densely packed together.

However, can a Nanjing road accommodate two "new worlds"? In this regard, Qi Xiaozhai, Secretary General of the Shanghai Business Economics Association, thinks that a Nanjing road is not limited to two "new worlds", but "newborns" need to make their own characteristics and even cross the Nanjing road.

He believes that from the location advantage, the new world big pill department store should first assume the responsibility of pulling up the overall level of East Nanjing Road Commercial Pedestrian Street, because it is located in the enclosed area of Nanjing East Road, Henan Middle Road, Tianjin road and Jiangxi middle road. It can be described as a unique "diamond grade" section, especially if it runs in line with the traditional small businesses that are located in the middle department stores such as Henderson celebrity shopping center and land Plaza, so as to promote the overall upgrading of the surrounding areas and get through the busy section of the East Nanjing Road Commercial Pedestrian Street, which is the busiest East Nanjing Road Commercial Pedestrian Street to the landmark area.

In the future, around the construction of Shanghai free trade area and Disney's opening in Shanghai, the two "new world" can also find more business opportunities, for example, through the advantages of the free trade zone mechanism innovation, the use of preferential policies, to build a one-stop platform for importing food procurement and marketing, expand the width and depth of the "new world" business, or take the initiative to dock with Disney, enter Disney to open the "new world" shop, invite Disney to the "new world" to open flagship store, and finally attract more visitors to Shanghai to live in the "new world".