Backstage Data: A Gold Mine To Be Excavated

Whether Taobao, Jingdong mall or Dangdang network and other e-business enterprises, how to excavate the background data of this gold mine is a big weight for all enterprises to surpass their rivals quickly.

When some e-commerce enterprises regard paction data as trade secret, Taobao, as the C2C platform, interprets the original data through cooperation with the third party consulting company, and then provides Taobao sellers as value-added services. It not only broadens the way of making money for Taobao, but also helps Taobao sellers to manage business well.

Reporters learned that when consumers click into a dress shop page, the order of her click of the product, the browsing path between different goods will be recorded in the background data of online shopping companies.

Last year, China

The scale of the paction has exceeded 250 billion yuan, and has doubled and multiplied year by year.

As Asia's largest online shopping platform for C2C, Taobao announced this month that it would disclose its full station data to the world.

This data involves business information such as the market situation of various industries, research on consumer behavior and so on.

Taobao will open its information in a commercial way.

These online shopping paction data for sellers, has the role of business guidance.

Taobao has previously highlighted related industries

It is a deep analysis of related commodities.

Through the paction records of Taobao sellers and buyers browsing the path of goods, you can

Products such as fashion home decoration, make-up, men's wear, etc., are linked together to show buyers who buy a particular category, and are also keen on what items to buy. The thicker the connection between categories, the higher the degree of association between the two categories (see chart).

In order to purchase women's wear / Ladies' boutique, customers like to buy such objects, such as women's underwear, beauty care, home use, make-up, bags, and so on.

This shows that female consumers will buy clothes for their boyfriends or husbands when they buy online.

When the seller understands the customer's shopping tendency, he can associate with other categories of commodities and expand sales through scientific "display" products.

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At present, most of the lingerie shops choose to open in a professional market, a large business building and a garment street. The area is not too large. Only ten square meters are needed. The best place to shop is in the street or downtown area.

The operating costs are mainly rent, money and salesman's wages. Shop rents are based on the size and location of the berths, which usually range from a thousand yuan to a few thousand yuan. The salesman's salary is hundreds of yuan basic salary plus 2% to 5% of sales. The decoration cost is generally several thousand yuan, while the high grade needs more than ten thousand yuan.

The key to the quality of underwear shops is stocking. Shopkeepers usually go to the wholesale market once a week and enter the market two times a season.

How to run a good underwear store? When you purchase, look at the style, two look at the price, three look at the fashion, four look at the accessories.

As long as the new style, low price, good fabric and fashion trend underwear can be sold at a good price.

It is better to buy the best goods than three stores; to sell, you must have bargain skills, be good at observing and understanding, understand the consumer psychology of customers and the bottom line they can accept.

Now many lingerie shops are taking the middle and low grade route, making brand clothing, attracting many familiar customers, and adopting discount and discount cards.

In recent years, the more and more underwear shops, business competition is fierce, survival of the fittest.

Many lingerie shops are sold as consignment. They pay a little deposit at the time of purchase, and then settle the bill after they are sold. If they can't sell it, they can get it back to the manufacturer and replace it with new products. They are flexible in operation, but profit is worse than buying and selling, but the drought and waterlogging are guaranteed.

The underwear shop is small and big, making money fast, generally investing $1.2 million can be opened, the monthly net income can reach ten thousand or twenty thousand yuan, high up to tens of thousands of yuan, in that year, it can recover the investment and make profits, so it has made many people dream of making a fortune.