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    Interpreting The Way Of Financial Management In Enterprises

    2015/5/17 23:31:00 10

    EnterpriseManagementFinance

    First of all, we must base our needs on all aspects of support and cooperation.

    Business operators, investors and regulators have different requirements for financial analysis. Before carrying out financial analysis work, they must analyze their needs based on their needs, find out who they are analyzing, why and analyze them, and avoid entering into the misunderstanding of "analysis for analysis".

    At the same time, financial analysis is a comprehensive work, involving funds management, asset management, production and operation, and even strategic planning, policy formulation and other departments.

    Therefore, if we want to do well in financial analysis, we must get the support from leaders and cooperate with relevant parties.

    Otherwise, financial analysis is easy to get into the misunderstanding of "Finance on finance".

    In addition, when conducting external financial analysis of enterprises, such as regulatory authorities or management consulting agencies, enterprises should be trusted and coordinated, in-depth investigation and research, and first-hand information on analysis as much as possible.

    Second, we must keep pace with the times and pay close attention to the changes and impacts of the business environment.

    The operating environment of the enterprise includes the national macro-economic environment and the situation of the competitors in the same industry.

    There are more and more uncertain and uncontrollable factors in the development process of enterprises, and the impact of changes in the operating environment is also growing.

    Financial analysts should broaden their horizons and keep pace with the times. In line with the characteristics of the industry and enterprises, we should pay close attention to the changes and influences of their business environment so as to help us adjust our business policies and financial arrangements in a timely manner and improve our ability to control the market.

    Third, we must clear up our thinking and set up a clear financial analysis report structure.

    It is the key to write a good financial analysis report and clear up the train of thought.

    The way of thinking determines the perspective of analysis, and determines the structure of the analysis report.

    The analysis reports with different coverage have different structures.

    Usually a regional enterprise is the object of the analysis.

    Macro economy

    The situation, the overall situation, the industry situation and the situation of key enterprises are analyzed from large to small. The financial analysis of an enterprise group can be carried out in several aspects, such as business performance, asset operation, capital flow and risk response. The vertical analysis can be carried out at the two levels of the group and the business sector. Horizontal analysis and longitudinal analysis can be combined properly.

    Generally speaking, the analysis of business performance should answer such questions as "where the profits come from, where the main business is clear, and how the main business grows." the analysis of assets operation should answer the questions of "how the distribution of assets is, whether the assets are in a reasonable state of operation and how the assets are like". The analysis of capital pfer should answer the questions such as "the source of funds, investment, debt repayment and financing ability" of enterprises.

    Fourth, we should formulate an appropriate analysis and evaluation index system according to the actual conditions.

    The purposes of financial analysis are different, the standards of evaluation are different, and the indicators of analysis will also have different choices.

    Therefore, according to the actual needs of financial analysis, we should formulate and establish an appropriate analysis and evaluation index system.

    There are several points to note here: first, we should break through the limitations of the 3 traditional accounting statements and increase the quality of assets and personnel.

    Cost and expense

    The analysis of auxiliary reports such as the situation, increase the analysis of important external issues such as land, brand, network, R & D, guarantee, litigation and so on. The two is to select some important reference indicators for comparative analysis according to the characteristics of enterprises and the actual needs of analysis, such as the level of state-owned enterprises, the level of Listed Companies in Shanghai and Shenzhen A shares, the level of industry, the situation of competitors, and so on, and find their own position. Besides, they should also be good at using various forms, illustrations and other forms of expression, highlighting the contents of analysis, making the conclusion more intuitive and striking.

    Fifth, dig and find.

    financial data

    The story or essence behind it.

    There is a certain correlation between financial data, and there are some situations or reasons behind the financial data.

    Only by digging out the story or substance behind the financial data can we write the financial analysis report more vividly and avoid falling into the "data theoretic data" misunderstanding.

    For example, it can be found through financial analysis that some enterprises' income has increased by a large margin, but it is restrained by the fast growth of cost and expenses, and the phenomenon of increasing profits of enterprises is not obvious. Some enterprises' profits have increased substantially, but they are mainly supported by non recurring gains and losses. The main business is unknown and the main industry is not strong enough.

    Sixth, we must focus on the future and make analysis, summary and evaluation with the vision of development.

    The most difficult part of writing financial affairs is the summary and evaluation part of financial analysis. We should pay attention to the following points: first, the conclusion of financial analysis must be reasonable and highly generalized, and it should not be ignored or casually followed. Otherwise, it is easy to mislead the users of the report. Two, we should use the vision of development to make a summary and evaluation of financial analysis. We can try to think about several aspects such as the development state of enterprises, the quality of development, the risks and prospects for development. Three, the summary and evaluation of financial analysis should be combined with the medium and long-term development plan of enterprises, and analyze and predict the future development of enterprises in a global and long-term perspective.


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