How Can A Clothing Store Choose A Good Shop Site?

Not all pedestrian streets are suitable for storefronts. All university towns are suitable for shops.

Before choosing a store, we must define our business scope and business orientation.

For example, you want to run a casual, fashionable quality men's wear brand, targeting a 20-35 year old female group.

You have to choose where you can get closer to such a target consumer group.

The most popular areas are basically open to shops, especially supermarkets, convenience stores and dry cleaners.

The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops.

Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.

For example, the same street will have different characteristics because of traffic conditions, history, culture and location. It is necessary to choose streets with smooth traffic at both ends of the street and more pedestrian traffic, so as to avoid being in a "dead end".

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The location and orientation of shops are also very important. Shop fronts should be as wide as possible.

Site selection is very important for clothing stores. It has a bearing on whether clothing stores can have a good source of tourists and affect the future of clothing stores.

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Traditional enterprises will encounter many difficulties when pforming, but at the same time, they also have huge resources and advantages.

As a well-known clothing enterprise, the seven wolves have accumulated a lot of resources in the apparel industry chain.

Take the ultimate shirt as the example, this shirt is designed by the top designer in Italy. It selects the Royal imperial fabric, the German steed Textile Group, the Australian jelli button, and the last 60 years of Hongkong joint garment production. If there are no wolves in the clothing industry's deep foundation, it is hard to imagine that such a shirt can be made. This is the traditional enterprise's advantages and profound internal strength.

"Last year, we thought it would be very new to make the best single product. It was not allowed to discuss with the outside people in the group. It must be announced on the day of the announcement, and the details could not be fully disclosed.

Later, when I really did it, I had a very open mind.

The seven wolves share their cooperation experience with the outside world as much as possible. They agree with the spirit of Internet openness.

There are two reasons for this: first, "Wolf Totem" is from scratch. Only more enterprises can join in to create more opportunities and expand road extension.

Second, even if it is shared, other businesses can hardly replicate. The general enterprises can not achieve such a design, fabric and clothing, which are the threshold of the industry.

Zhao gave us an account: "making this shirt cost about twenty million, and then found that 70% did wrong, although only 30% is correct, but found out a way of thinking using the Internet to make shirts.

Take twenty million to try and make mistakes. How many young entrepreneurs do they have this ability? "

"Traditional enterprises need to change their thinking when they want to do the Internet, and the Internet will take a long time to learn traditional industries. It is not what they want to do.

In the pformation of traditional enterprises, the most scarce people are people who know both the Internet and the industry. What people can bring is much more than the company. "

I also agree with this sentence. On the one hand, we need the right people and reasonable thinking. On the other hand, what we do ultimately serves the consumers and serves the people.

When asked how he understood "Internet +", he gave the following explanation. Although I have said this in related articles, I have heard this talk for the first time since I contacted the Internet +, and Viagra thought that these ideas came from the mouth of a traditional professional manager, which is extremely commendable.

"Internet +" is a very good concept. The Internet has profoundly changed the nature of our thinking, behavior and business. In the past, information asymmetry, now consumers may have more resources and information than you do.

Now who will seize the opportunity in this great era, who will become the pioneer of business.

Now the economy has downward pressure, the traditional join in the reduction, consumer confidence is decreasing, is the representative of the bad times.

But the Internet is also a good era. After the ebb and flow, people who can contact the Internet earlier will be able to know more profoundly.

The society is still impetuous, and there are still few thoughts on the real product.

People do not need sensory stimulation, but also need to communicate with each other.

It is fundamental to work hard in the industry and work hard in this industry.

Now many Internet is also looking for products. The biggest change to China in the future is the integration of traditional enterprises and the Internet.

China's electricity providers still have integrity problems, including the rise of micro businesses.

People are endorsements of products. First of all, people must stand up and be reliable.

When more traditional enterprises enter the Internet, they can do things well and make products. This sense of steadfast can change the Internet, and even change the atmosphere of China and the trust between people.

What needs to be changed is a gesture, willing to change for consumers and communicate with consumers.

Have confidence in their products, do not like how they can do a good job, only your products touched their own, in order to move others, one of the most important links is how to communicate with consumers.