Seven Wolves: One Trial And Error Of Twenty Million Investment

Traditional enterprises will encounter many difficulties when pforming, but at the same time, they also have huge resources and advantages.

As a well-known clothing enterprise, the seven wolves have accumulated a lot of resources in the apparel industry chain.

This shirt, for example, is designed by the top Italy version of the shirt. It has chosen the Royal Royal fabric, the cloth lining of the German steed Textile Group, the Australian treasure button, and the last 60 year history of Hongkong combined production and processing. If there are no wolves in the garment industry, it is difficult to imagine a shirt, which is the advantage of the traditional enterprise and has profound internal merit.

"Last year, we thought it would be very new to make the best single product. It was not allowed to discuss with the outside people in the group. It must be announced on the day of the announcement, and the details could not be fully disclosed.

Later, when I really did it, I had a very open mind.

The seven wolves share their cooperation experience with the outside world as much as possible. They agree with the spirit of Internet openness.

There are two reasons for this: first, "Wolf Totem" is from scratch. Only more enterprises can join in to create more opportunities and expand road extension.

Second, even if it is shared, other businesses can hardly replicate. The general enterprises can not achieve such a design, fabric and clothing, which are the threshold of the industry.

Zhao gave us an account: "making this shirt cost about twenty million, and then found that 70% did wrong, although only 30% is correct, but found out a way of thinking using the Internet to make shirts.

Take twenty million to try and make mistakes. How many young entrepreneurs do they have this ability? "

"Traditional enterprises need to pform the Internet.

And the Internet will take a long time to learn traditional industries. It is not what we want to do.

In the pformation of traditional enterprises, the most scarce people are people who know both the Internet and the industry. What people can bring is much more than the company. "

I also agree with this sentence. On the one hand, we need the right people and reasonable thinking. On the other hand, what we do ultimately serves the consumers and serves the people.

When asked how he understood "Internet +", he gave the following explanation. Although I have said this in related articles, I have heard this talk for the first time since I contacted the Internet +, and Viagra thought that these ideas came from the mouth of a traditional professional manager, which is extremely commendable.

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"It's a very good concept. The Internet has profoundly changed the nature of our thinking, behavior and business. Before the information asymmetry, consumers now have more resources and information than you.

Now who will seize the opportunity in this great era, who will become the pioneer of business.

Now the economy has downward pressure, the traditional join in the reduction, consumer confidence is decreasing, is the representative of the bad times.

But the Internet is also a good one.

After the ebb tide, who can contact the Internet earlier, we will be able to know more profoundly, and people are the most important in this era.

The society is still impetuous, and there are still few thoughts on the real product.

People do not need sensory stimulation, but also need to communicate with each other.

It is fundamental to work hard in the industry and work hard in this industry.

Now many Internet is also looking for products. The biggest change to China in the future is the integration of traditional enterprises and the Internet.

China's electricity providers still have integrity problems, including the rise of micro businesses.

People are endorsements of products. First of all, people must stand up and be reliable.

When more traditional enterprises enter the Internet, they can do things well and make products. This sense of steadfast can change the Internet, and even change the atmosphere of China and the trust between people.

What needs to be changed is a gesture, willing to change for consumers and communicate with consumers.

Have confidence in their products, do not like how they can do a good job, only your products touched their own, in order to move others, one of the most important links is how to communicate with consumers.