Luxury Marketing: Vision First

For luxury brands, the importance of picture sharing platform is self-evident.

In fact, on line marketing, how to visually and simply display products through pictures, and provide consumers with the highest quality picture has become the focus of brand promotion.

In the era of increasingly prosperous picture society, many brands have begun to present products in the form of picture waterfall flow, and have been interweaved with official website or e-commerce website links.

For example, when the user searches for LV or Louis Weedon, the front page of the search results is presented by Louis Weedon's customized brand area. Users can directly see the direct and effective information such as brand advertising and product classification.

The industry believes that the brand should increase the advertising input to each picture sharing platform, making the presentation of classified information more diversified, simple, direct and effective as the ultimate goal.

At present, most luxury brands in foreign photo sharing websites, such as pinterest and instagram, have stepped up efforts to strictly control image quality and product classification, and increase user loyalty with the aim of interactive social interaction.

But in contrast, the mainstream social media in China do not have very good picture sharing channels, especially in the mobile terminal.

In fact, visual merchandising was primarily related to product display and window display. Its basic concept began to rise in the United States in the 70s of last century, and gradually formed with the development of European fashion brands and commercial department stores in the 80s of last century.

The Advanced Custom Boutique has spawned the arrival of the designer era, and has also made the most basic display of visual merchandising from the interior decoration of the palace to the nearest retail business.

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The importance of a brand can not be replaced by a brand, its attitude towards life, its story, its emotional and emotional expression can be reflected in the display.

It is a good expectation for the future, which makes consumers yearn for a life.

Therefore, Chen Li Shi is a constant need to find the classic elements of the brand, at the same time to express the individuality of the brand at different stages, and to guide the future consumer groups.

The industry told reporters, "a lot of brands in major European cities open doors for every visitor, offer free windows, and most of them are open.

The shop window section does not even turn off the lights for 24 hours. The purpose of this is not to let you copy freely, but to fully express the brand proposition.

You know, creativity can't be duplicated.

At this point, the gap between domestic brands and international brands is still very obvious.

The industry pointed out that at present, the domestic brand visual merchandising project is obviously less creative, and some brands completely split the packaging and product concept, packaging for packaging, making the most of it.

Chanel emphasizes the classic lady's demeanor. Dior is full of elegant feminine flavor. Prada is more fashionable and fashionable on the basis of femininity. D&G represents the pioneering spirit, and Burberry has a noble style of leisure.

Through decades or even hundreds of years of precipitation, each brand has already had its own distinct personality and ideas, like spring flowers, each has its own characteristics and does not affect each other.

Visual merchandising is the presentation and expression of product's soul.