Let Customers Love The Display Skills Of Small Shops
The first thing people see in stores is an effect. This effect is not only formed by the clothing style itself, but many other related factors will affect the overall effect.
For example, playing music, lighting and recording are all related to the mood of the buyer and the taste and credibility of the store.
Some big stores set up child custody stations, eventually for sale effect.
Large scale mirrors are installed in fashion stores, which not only expand the space of the shop visually, but also facilitate the fitting of customers.
In addition to some traditional styles, such as shirts, most fashion products sell directly to consumers.
When people see beautiful displays, they will mistake themselves for being so beautiful. This is an irresistible mentality.
In addition to hanging display and shelving display, the store can also use model display.
In general, models are displayed by people and dummy models. Beautiful salesmen can also act as models. The first commercial model in the world was born.
The joint and convenient method is to put the patterns that are often matched together, or to put together a series of articles needed by the same consumer, which can facilitate the customer's matching purchase.
If you want to put the winter coat and hat, scarf and so on, or put men's shirts, suits and ties, tie clips and so on.
When clothing styles are placed in a certain location for too long, no one is interested in it, they can be replaced or recombined with other styles of clothing to create new artistic themes and increase the chance to sell.
Moving the clothes on the shelves to the outside shelves will be even more noticeable.
By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.
The layout of the clothing store is conducive to the customer's walking, and keeps moving down, giving people an attractive feeling.
Just like what the ancients said, "the winding streets are located in a secluded place, and the Buddhist houses are deep in flowers and trees."
For deep shops, the passageway can be designed into S shape and extended inward.
For square rectangular shops, they can be arranged through shelves.
customer
Turn around a few times, and you will not return to the store without a glance.
Scientific classification
That is, the method of categorization according to some rational logic.
Most clothing stores have a wide range of business, ranging from dozens to hundreds of different kinds, so as to expand the service area and improve the turnover rate.
Scientific classification will bring convenience to customers' purchase and store management.
Or according to the classification, the left side is the middle price clothing, the right side is the high-end price clothing, and the inside is the place providing after-sales service.
Or by age, the door is juvenile clothing, the middle is youth clothing, the most is elderly clothing or children's clothing.
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Couture
Making some decorative foil can strengthen the artistic theme of clothing products and impress the customers.
For example, put a bunch of flowers near the lovers' clothes, draw some children's interest patterns on the walls of children's clothes shop, and put an animal specimen in the high-end fur clothing store.
It is necessary to pay attention to the decoration method, so that the shop assistants must know what they sell, so that the customers will ask "how much is the bouquet", placing the name, excellent, special and new clothing products near the old products, and produce the effect of mutual reflection. It seems to imply that the products of the exhibition area are all good, but the products that are set off can not be too bad.
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