China'S Footwear Exports Increased By 5.5% Over The Same Period Last Year.

Statistics from the China intelligence network show that in the first quarter of this year, China exported 1 million 50 thousand tons of footwear, an increase of 1.1% compared with the same period last year, and exports amounted to 77 billion 171 million yuan, an increase of 5.5% over the same period last year.

The industry expects that the total output value of China's footwear industry will reach 730 billion yuan in 2015, an increase of about 5% over last year, and will continue to maintain a steady growth trend.

In the first quarter of this year, China's footwear exports increased by 5.5% compared with the same period last year, and the business opportunities in the mainland market are still optimistic in the international market.

The reporter learned that the twenty-fifth Guangzhou international footwear, leather and Industrial Equipment Exhibition (hereinafter referred to as "Guangzhou International Leather Exhibition"), known as Asia's most influential shoe and leather industry trade exhibition, will be held from 1 to 3 June 2015.

Hold.

The exhibition is co sponsored by the show International Exhibition Limited and Guangzhou City Exhibition Service Co., Ltd.

It is reported that during the exhibition, a group of 11 countries and regions will also be held.

"The 2015 International Footwear Design Competition" finals and the holding of a number of lectures and seminars on international fashion trends for leather shoes.

According to the introduction, the Asian infrastructure investment bank, which is initiated by China and has been participated in by many countries, and the "one belt and one way" development strategy will strongly push forward the destiny community of Asia.

The industry believes that under the sustained development of China's economy, the industry is optimistic about the global market prospects, especially in the mainland market.

Machine manufacturers and materials suppliers all say that there is still great demand for machinery and shoe materials in China's footwear industry.

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So far, there are no luxury brand shoes in China. There are many reasons for this. Do you think that technology and skills are lagging behind? Is China an important producer of leather shoes? There are even rumors that some luxury brand shoes are processed in China, and the labels are made in Italy. So there are also some people in the industry who think that there is not much difference in technology and skills, mainly in marketing, brand building and so on.

The main reason is that the products made in China are generally low-end, so the brand has no place in the international market. The luxury brand in Europe is the result of persisting in high quality in the past hundred years and persisting in the pursuit of product excellence.

Technical skills are the basis for producing high quality products. Without excellent technical skills, it is impossible to design and produce high quality brand products.

China's footwear industry's shoe making skills are generally lower than those of the developed European footwear industry. In the first 30 years, China's footwear industry relied on export processing and manufacturing and huge domestic market demand, and focused its efforts on the GDP and attached importance to scale and output. So many shoe factories in China are much larger than those in Italy and Spain. It can be said that the largest shoe factories in the world are in China.

Due to the pursuit of the total sales value and the pursuit of GDP, many shoe companies do not want to work hard on technical skills and strive for low cost and high output.

Originally, technicians of state-owned enterprises in Shanghai, Jiangsu, Beijing and Tianjin were hired by private enterprises in the later stage, but after long time they went to the enterprises to imitate plagiarism, resulting in the decline of technical skills or even gradual neglect.

Because most bosses are just outside businessmen, although they value economies of scale, they do not work hard in their technical skills.

The government hopes that enterprises will have a large scale and high GDP; the industry will make many comparisons. The output value and output scale are also the most important basis. The external environment will aggravate the practice of excessive pursuit of scale and efficiency, which has led to slow progress in the manufacturing technology and skills of China's footwear industry over the past decades.

Most of the enterprises are managers of the development department, who are responsible for buying samples from the market, and after returning to the factory, they copy and imitate. Many managers do not make designs all the year round, but the teachers do not need to use their brains to do integrated innovation. They often do plagiarism and imitation work, so that the level of technical skills of enterprises is very low, which makes Chinese footwear products seriously homogenized, and technical skills remain at the level of manufacturing low-grade products.

Objectively speaking, China has technicians and artisans with relatively high level of technical skills, but the number is very small. In recent years, a number of people began to attach importance to hand-made high-end leather shoes. However, due to late start, poor economic strength, no brand in the market, no market position, products can not enter famous stores and domestic first-class shopping malls, these enterprises are also very difficult to develop.

The pursuit of high quality products by large enterprises immediately affects sales, and enterprise innovation requires updating ideas, changing existing business models and production modes, so it is also very difficult.

To create high quality brand products, we need to set up the concept of pursuing excellence in products, need firm belief, and need persistent innovation to create perseverance.

We need to start with improving the quality of our own quality, we need to attach great importance to the upgrading of technical and technical personnel, and we need to upgrade our product manufacturing technology with high standards and strict requirements. This requires our footwear industry to renew our ideas and learn from advanced developed countries with a modest mind. We must move forward step by step in order to be realistic and pragmatic.