Self Marketing In The Workplace Will Make You A Top Seller.

You have good work attitude, good professional skills, and the spirit of serious study. All the elements of success are available. Why can't you shine?

This is the last lesson of Harvard MBA graduate, the world's leading business school.

In November 2006, the two assistant professors of Harvard Business School, Sting Berg (Thomas Steenburgh) and Norton (Michael Norton), gave the last exercise to the graduating students. In the classroom, the two teachers first asked the students to reread, and all the marketing theories and knowledge they had learned from the past were thoroughly integrated, and then sold themselves (Sell Yourself) with their own products.

How to make yourself a top seller in the workplace? Sting Berg and Norton hint two points:

First, how to pform your expertise into the benefits of "customers" to explain why the other side wants to choose you.

Second, how to pform the benefits of "customers" into your strengths, understand what products your customers are looking for, and then ask, what can I do for them?

Lin Fangyi, general manager of Wall Street English language, graduated as a stewardess. After six years, she left from the cockpit position. Although she had no other work experience, she sent her resume to a cultural and educational company, and was unafraid to apply for the position of administrative manager.

On the day of the interview, she noticed from the entrance of the company that the counter was empty, the table was messy, and the goods were scattered. Before and after, she recorded twenty-five missing items.

Lin Fangyi is bold enough to ask for 20% more salary than his peers. The interviewer is curious: you haven't done any relevant work, but "tone" is not too small! The interviewing supervisor is also straightforward. He asked, "why do we want to hire you?" Lin Fang was ready to spare time to count the twenty-five shortcomings of the way, and said to the interview supervisor, "you give me three months, I will work out a solution."

If I can't do it, I'll quit. "

The interview supervisor was very surprised and agreed to hire her on the spot.

After Lin Fangyi entered the company, it took only one month to improve all twenty-five deficiencies.

Why did Lin Fang Yi succeed? The two marketing points required by Harvard Business school professors, she did.

She observed the absence of the company carefully, and used specific measures.

It points out the anxiety in the "customer" mentality to highlight that she is the product that the customer needs. Moreover, she also uses a clear promise to tell the customers that you need me because I can do these things in only three months, and I can not do it in three months, I quit my job.

In the highly competitive Taiwan workplace, 300 thousand college graduates are squeezed into the job market every year.

When I open my mouth, I turn to the direction.

Is it higher than 20% of the salary of the same industry? Or do you have good working attitude, good professional skills and serious study spirit? You seem to have all the elements of success, but you can't afford to shine up.

"Silently doing things, someone will see that it is impossible."

104 Qiu Wenren, director of human banking marketing, said categorically.

In the past, when she was only a few people, she could still figure out the performance of each employee. Now, she has only a dozen or so people, but unless she can impress her, it is hard for her to remember the individual performance of each employee, let alone hundreds of thousands of big bosses.

Whether it's the fresh people who are preparing to enter the workplace, or the old birds in the workplace, self marketing is the last mile to let you shine in the workplace.

But how do we do that in order to let customers know that they are the products they need?