Beijing Fashion Forum Focuses On The "Cloud Customization" Of Industrial Frontiers

The second forum of Beijing fashion forum was held in 751D PARK, Beijing. Around the theme of "cloud customization and fashion industry new mode", a number of entrepreneurs, managers, investors and experts and scholars from universities and enterprises in the innovative enterprise and e-commerce platform have made speeches and exchanges and interactions.

The Beijing fashion forum is hosted by China Fashion Designers Association and Beijing Institute Of Fashion Technology, and is jointly sponsored by Guangdong International Fashion Research Institute.

In the era of big data and mobile Internet, the profit margins of traditional fashion enterprises are compressed, and inventory problems are highlighted. Online fashion enterprises are facing the problems of excessive drainage costs, intense price competition, limited innovation capability and so on. Luxury goods companies are launching the popular products in line with the trend, while the clothing brands have joined the high-end designers to achieve parity, and the original boundaries have been constantly broken, and the traditional industrial mode is facing challenges. This is the background of "cloud customization" coming to the fore.

Whether the new mode of "cloud customization" can become the future trend of fashion industry has become the focus of discussion in this forum. He Xianting, founder of cloud garment customization platform, Wang Guanglei, director of category business director of Jingdong fashion department, Jingdong open platform, and Li Yi, deputy director of research center of Industrial Finance and business mode, focused on several basic models of cloud customization and successful examples abroad, and made a keynote speech on the collaborative application of cloud customization, synergy innovation effect and the prospect of localization development.

In the second half of the forum, Liu Junfeng, chief executive officer of Beijing Jifen fashion Tsukito design Inc, Ma Yanchao, director of investment management, Limited by Share Ltd, director of Shenzhen Jifen fashion company, and new designer Joe Qi and speaker of the hall, Wang Guanglei, Li Yi, discussed the topics such as cloud clothing customization, big data and online customization.

Guests believe that cloud customization is the organic demand of online platform and offline demand. fuse It is a completely new business mode based on technological means and adapting to the development of the times. Today, with the increasing popularity of big data analysis and mobile terminals, cloud customization provides a personalized service based on traditional needs. At present, a large number of independent rise. Designer brand It will become the main force of cloud customization platform, and capital is always paying close attention to these new formats and modes. Ma Yanchao, the investor, especially talked about the linkage between the offline and offline industries, and the mode of integrating the resources in order to attract the attention of the capital, and to establish enough confidence for the capital to invest for a long time. Designer Qiao Qi said that although the cloud customization mode is not the mainstream format at present, the designer's vision must be ahead of schedule, so that the industry trend should be observed in advance, so that we can take the initiative to deal with changing consumer demand. For what is the core of cloud customization mode, everyone agrees that excellent and stable platform at the current stage is the most important part of cloud customization mode. The guests also talked about some problems in the cloud customization platform at present, especially in terms of technical compatibility and interoperability between online and offline systems.

This time Beijing Fashion Forum Guangdong International Fashion Art Research Institute's strong support. As the first fashion art research institution with independent legal person qualification in Guangdong, Guangdong International Fashion Art Research Institute, based on the principles of "promoting fashion, integrating international, trend research, complementary advantages, comprehensive cooperation and common development", integrates the strength of designers all over the world, combines relevant research institutes of clothing and brands at home and abroad, takes advantage of professional talents at all levels, designs research services for the society and enterprises, and puts forward scientific industrial planning for the development of the industry, and promotes the leaping and sustainable development of China's fashion and creative industries with the advantages of Guangdong fashion apparel industrial cluster.