How Can A Clothing Store Name Attract Customers?
A good store name that is directly related to the goods that you are in touch with, which is loud and attractive and suitable for its own characteristics will be unforgettable. It will add vitality to your clothes and bring you unexpected benefits.
The naming of clothing shops must be standardized, and we should try to keep pace with international practices and strive for standardization.
At the same time, we need to register its name in time for legal protection.
Clothing shop naming is not only consistent with its business philosophy and activity recognition, it reflects and reflects the concept of clothing store, but also embodies the service purpose and clothing image of the clothing store. It enables people to see or hear the name of your clothing shop, and you can feel your business philosophy and have a pleasant Association, which is good for your clothing store.
A name with high generalizations and strong attraction plays an important role in the visual stimulation and psychological impact of consumers. It not only gives people the enjoyment of beauty, but also attracts them.
customer
Expanding sales is the first salesman's role.
The same goes for clothing stores.
Most of the shops in ancient times were characterized by "Shun", "Guang", "Tai" and "Xiang".
Modern management is also very careful to give its shop a concise and comprehensive shop name.
Yes, we have
Couture
Also named after the management feature, that is, the clothing store.
Management characteristics
Use name to express and strengthen, so that consumers can easily understand and memorise, such as Japanese store chain, Bai Lian clothing store, etc.
Others are named after the quality and convenience of goods, such as Wumart clothing store, PARKnSHOP clothing store, Meijia clothing store and so on.
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The alternate seasons are like seasons. When everything is depressed, it will rejuvenate.
Summer is coming, the weather is getting hotter and hotter, and the mood of the clothes seller is beginning to get impatient, because the off-season is coming.
There is a good saying: "laymen are all busy watching, but professionals are looking at doorways."
In fact, everyone's views on off-season are different. For the off-season view, people are different from others.
First of all, the adjustment of mentality. To prepare for a battle, we must first prepare mentally, change the concept of off-season, and do the prosperous off-season market. If we want to change the season, we think that the product is not wanted, so that we can adopt an indifferent attitude towards the customers. This will form a vicious circle, and we should have confidence in the off-season.
The Chinese football outfit is a sentence by coach Milu: "attitude decides everything."
If you can't change things, change your attitude towards things.
Second, arrange inventory in advance, deal with inventory, lighten the burden, adjust the structure of goods, conduct organized, targeted and innovative sales promotion, and control the goods is also the preparation for the coming of the peak season.
Third, to analyze and research competitors, we need to have a comprehensive understanding of our opponents. Sun Tzu's art of war "knows one's knowledge and knows one's own way". In the off-season, we have more time to understand our opponents, learn the strengths of our opponents, and correct our shortcomings. Our opponents are our mirrors. We must learn to make good use of this mirror.
Fourth, in the off-season is the peak season for the market, there is more energy to do the brand, to publicize the store, to meet the needs of customers, shorten the distance from customers, and give feedback to new and old customers.
As the saying goes: "there is no recession, only fail to win". Many clothing stores arrive at the off-season, and naturally think that the off-season is coming, and the days are bad. In fact, it is not the sales of clothing shops, but the idea of off-season.
Haier Zhang Ruimin once said, "there is no off-season market, only the idea of off-season."
The fundamental change of ideology is the premise of being light but not light. In the off-season market, the sales in the busy season are even more so. In the clothing industry, we will get more in the off-season than in the peak season, but how to do it and what to do is the problem that we need to think about.
In fact, there are many ways to make the off-season prosperous, so the situation of each store is different. Therefore, stores must solve their problems according to their own situations, increase sales and create profits, so that they will be light but not light.
The above points can give you a little inspiration, a little help, I hope that we should not relax during the off-season, break the pot and throw it down. We should also pay attention to the off-season. I hope that every clothing sales enterprise can make a good profit in the off-season, and do a good job in the off-season, laying the foundation for the busy season.
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