The Four Major Steps In The Development Of Changshu Garment City

The first step is from the greenhouse market to the store market. In the early 80s, the clothing city had gone through the initial stage. By changing the old road to drive off the closure, we implemented the "four permissible" policies that allow farmers to enter the city to do business and allow the opening of the urban and rural markets. The clothing market has a fixed place and space, and by 1992, there were 4 business districts and more than 6000 stores.

The second step, from single clothing to Integrated commerce 。 Since 1993, diversified businesses have been put into operation, and more than 10 commercial office buildings have been constructed, forming textiles, cloth, cardigan, hardware, etc. footwear industry Many specialized markets such as bedding and bedding.

The third step is from traditional wholesale market to modern business building cluster. In 2003, by adjusting the management system, integrating the collective assets and implementing in situ transformation, we invested about 7000000000 yuan in three years and completed more than 60 key projects, and built the largest "shoe industry center" and the largest market building area in the country. Fashion Center A number of comprehensive business summer days such as "men's clothing center" and so on, the market operation area increased from about 1000000 square meters to about 2800000 square meters.

The fourth step is from professional market to international market. Since 2010, the Changshu municipal Party committee and the municipal government have put forward the strategy of "promoting the market by business", highlighting the "four optimizations" and "five transformations", forming the "two wheel drive" of the entity market and the emerging market, and the "integration and complementarity" between online trade and offline resources. In May this year, China's Changshu men's wear index will be put into trial operation. The Changshu men's wear index will become the "weathervane" of the men's clothing industry in the whole country.

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The benchmark role of Changshu garment city is first reflected in the continuous enhancement of market efficiency. The area of clothing city is 3.71 square kilometers, the market area is about 3500000 square meters, the shop has developed from 400 stalls to more than 30 thousand, and has 35 professional large markets, and the occupancy rate of the shops is 99%. In 2013, the market turnover amounted to 115 billion 80 million yuan, the public budget revenue was 340 million yuan, and the freight transport volume was 666 thousand tons. At the same time, garment city is an important link linking clothing processing and manufacturing and marketing. While promoting its rapid development, it has led to the development of a large number of garment enterprises in Changshu and become the "incubator" of the development of private economy. Relying on the clothing city, a large number of self-employed households have launched their own businesses after the original accumulation, and realized a leap from small shops to large ones.

The second is the continuous amplification of brand effect. Since the 80s of last century, countless unknown clothing production shops (enterprises) have grown and become famous brands in China and even in the world. At present, there are more than 200 famous trademarks and more than 5000 famous brands at the provincial level, including more than 1000 general agents, general distributors and exclusive stores. Successively awarded the "China Men's clothing center, China Women's clothing center, China children's wear center, China footwear industry center" and so on by the China Federation of Commerce. It has been selected into China's leisure clothing characteristic commercial district, Jiangsu genuine genuine goods demonstration block, China tourism professional wear marketing base, China's key demonstration special business circle, 4A national shopping tourism scenic spot, and the ten most investment potential market circles in the country.

Third, the effect of resource integration is obvious. By promoting the integration of market resources and innovating the asset operation mode, the group assets have been maintained and appreciated. Up to now, garment city group has organized more than 100 stores to rent rents, accumulative total income of nearly 3 billion yuan. Tianhong clothing city, tourist shopping center, fashion show center and men's wear trading center have been built and put into operation. They have basically built five platforms, such as e-commerce, index publishing, design transaction, fabric display, trade service and so on. At present, there are 1227 registered enterprises in the whole region, with a registered capital of 5 billion 595 million yuan and 513 million yuan in 2013. The majority of the existing enterprises belong to five categories: clothing trade, e-commerce, creative design, logistics distribution and financial insurance investment.

The fourth is the strong radiation effect. The prosperity and development of the garment city has promoted the vigorous development of the shopping tourism industry. In 2013, there were 4 million 454 thousand tourists in the shopping mall of the clothing city. The total number of visitors was 1659. The total number of visitors was 74 thousand. Among them, the entertainers entertained 23 thousand tourists, which played a positive role in gathering the popularity of the fashion city. The clothing city has also directly promoted the development of related industries such as the real estate market around the market, modern logistics, financial investment, information service, clothing exhibition and other related industries, and promoted the prosperity of the "landlord economy".