Significance And Development Direction Of "China Jinjiang Sports Shoes Index" Construction

Not long ago,

The construction of China Jinjiang sports shoes index has been launched. Many people in the industry have also given their own suggestions for the construction of "China Jinjiang sports shoes index": there are many dimensions in the index division, so that the whole index is more plentiful and more precise.

In the industry view, with such a barometer, every participant in the industry can intuitively understand the development trend of the industry.

The index was launched at the right time.

"If the industry can have such a barometer, we can not only understand the development trend of the whole industry through reading index, but also be able to understand the development trend of the whole industry.

It is very necessary to know all kinds of information.

Lin Shuqi, director of Quanzhou Huaguang college shoes and Clothing Science Research Institute, said.

Xie Jiasheng, Deputy Secretary General of Fujian footwear industry association, told reporters that sports shoes are a large category of footwear industry. In the past few years, because of the pressure drop of inventory pressure, but from the relevant reports of domestic and international sports brands, the volume of electricity supplier pactions, and the amount of consumer purchases, we know that this year's sports fashion trend is obvious, and sales are rising.

"China Jinjiang sports shoes index" is of great practical significance in this critical period.

In the view of the local business people, Jinjiang's strong industrial advantages and market advantages will be the most powerful support for the index.

"Jinjiang has not only Anta, 361 degrees, XTEP and other faucets, around us, many friends and relatives are engaged in

This is the basis for the industry in Jinjiang.

It can be said that, in addition to Jinjiang, there is no way to publish the sports shoes index in other parts of the country.

The success of this incident is undoubtedly helpful to further lay the leading position of Jinjiang in the field of sports shoes in China.

A shoe clothing enterprise official said.

The classification can be more detailed.

At the same time of the Zahi index, many enthusiastic industry friends also gave their own views on how to do the index in the future.

Xie Jiasheng believes that the more dimensions of index, the closer to the market.

"Factories and materials market are only suppliers. If we know the buyer's preferences from the buyer's market, for example, they are more casual, lifestyle sports shoes, or technology sense, pure sports shoes, I believe it will make the sports shoes index more meaningful."

Xie Jiasheng suggested that the relevant units in the process of collecting data, consider from the volume of consumer purchases, consumer purchase trends and other dimensions, understand their weight ratio, give the industry a clearer guidance.

In this way, the production and development of market segments will be very helpful.

In Lin Shuqi's view, this is an era of innovation. Technological innovation can make sports shoes sustainable development.

"At present, there is a similar development in the sports shoes market. Therefore, I suggest that the technology innovation module should be included in the index, which will play an important indicative role in the industry."

In addition to the recommendations of the index division, many entrepreneurs' friends also gave their own suggestions from the perspective of communication.

In addition to regular newspapers, magazines and websites, it can also be disseminated in conjunction with WeChat public numbers.

In addition, the industry can regularly invite the industry to explore the contents of the index, so that the index will be closer to market demand.

Insiders said.