Roley Home Textiles Will Issue 5 Million Alipay Envelopes Today To Carry Out Tmall Promotion In Mid Year.

It will open a month long annual promotion activities, and the home part will take the lead in May 29th. Many enterprises have been using the marketing means such as explosive payment, pre-sale, red envelopes and so on. Among them, Roley home textile said it will issue 5 million yuan Alipay red envelope.

Home textile promotes the original panda series products, designs the "fat bear" facial expression package, and recruits the spokesperson for Meng Bao. "The big bear invited you to visit Disney" activity has also attracted wide attention on micro-blog.

Meng Jie home textile launched MEE MINI limited customization.

Large household and smart home are the development trend of the industry. Three listed companies.

They all have home furnishing, including mattresses, household clothes, carpets, curtains and so on.

Tmall has also set up a smart home Museum. Tmall home textiles and home textiles have entered the field of smart home. The follow-up layout is worth looking forward to.

It is reported that the sales target of Luo Lai home textile business increased by 50% over the same period last year, and the electricity supplier in fuanna planning increased by 20%-30% in 2015. The sales target of Meng Jie home textile business was 200 million yuan. In 2014, the income of the 3 companies was 400 million yuan, 359 million yuan and 160 million yuan respectively.

Insiders pointed out that last year several large home textile enterprises double eleven e-commerce growth was limited, resulting in less than expected annual growth of electricity providers, e-commerce promotions have been normalized, online growth will also be stable.

In addition, the industry generally expects this year's double eleven Tmall mobile terminal paction volume will account for more than 60%, mobile terminal traffic competition is increasingly fierce.