Green Box To Create A New Profit Distribution Mechanism

With the new round of game between the electricity supplier and the traditional business, only a single mode of line or pipeline can not meet the demand of the market. In the future, the combination mode of online and offline O2O is the general trend.

Therefore, the key word is very hot in the past two years O2O. But in the process of O2O model test, many brands found that O2O is just "looking beautiful". The concept of shouting for so many years, the road to landing is still very far away.

Good at playing the traditional brand of "ground warfare", on the line, it is not a mediocre record. Some brands store down their inherent interests and become a stumbling block for brand online development, such as adopting online and offline pricing strategy, online sales will go up, which will impact the interests of offline stores, causing agents or dealers to complain incessantly. If online and offline separation strategy is adopted, brand associations will spend a lot of manpower, material and financial resources, and consumers' brand recognition is not high enough.

In the end, is the use of online propaganda, a lot of drainage to offline stores, or offline drainage, online transactions? In such an argument, O2O's road is deadlocked. How to balance the line and the line is like a dilemma between fish and bear's paw.

Industry analysis: O2O model difficult to land in the final analysis is the problem of profit distribution mechanism. The green box has built a new profit distribution mechanism through the exclusive two-dimensional code of shop assistants and exclusive electronic membership card of the store. It has fully mobilized the enthusiasm of distributors and store assistants and created a benchmark sample of O2O mode.

For offline shopkeepers, there is no need to worry about offline drainage or online transactions. Each store will have its own electronic membership card, and the order of the card consumer will be bound with the "green box" experience shop. The green box will share with the franchisee according to a certain profit distribution mechanism, which breaks the franchisee's enjoyment of the single. Physical store The situation of sales profit has made the franchisee's profit space wider.

More Than This, Offline experience shop Salesperson also has exclusive two-dimensional code, through exclusive two-dimensional code suction powder, and binding with fans order, enjoy a certain profit commission. Under such a mechanism, the shopping guide is no longer a salesperson in the traditional sense, they begin to consider how to drain, and some even start pushing. "We are Shandong And other provinces and cities after the pilot, found that the creativity of the salesperson is endless. This year, May 1, a wave of shop assistants to the park, playground and other children gathered in a place, a shop has 4 salesmen, only one day they added 1000 fans. It surprises me. In Wu Fangfang's view, a traditional store may have 80 customers a day, but the new O2O shop has thousands of visitors a day.

In fact, this is only the side of this model. "In the future, everyone can become a green box shopping guide, including some white-collar or high popularity network big V can also be combined with micro shop, become green box part-time purchasing agent. Instead of simply providing services, they should manage their customers as well as a sales director. Wu Fangfang said that the shopkeeper of each line can choose to take the initiative to attack, recruit more extra salesmen, and change the "sitting mode" into a highly competitive "business mode".