Dayang Creation Devote Great Efforts To Internet O2O

Although many of the top tier international foundries, making Dayang created a lot of sales costs, but Dayang creation is also clear that fate can not be fully grasped in other hands, so has been concentrating on the development of its own brand.

According to the annual report, in 2014, three of the company's own brands accounted for 15.06% of the main revenue, of which 10.40% accounted for 10.40% of the total, and 3.08% and 1.57% respectively.

Since the founding of the Da Yang has always been export oriented, the disadvantage of the "small number of stores" has now become an important advantage in the pition to "Internet +".

According to the data, Dayang creators has only 43 stores in the store, mainly selling high-end brand creation. In order to ensure user experience, all stores are self-supporting.

The brand of Youchao cool brand, which is located in young fashion, is sold only in Tmall, Jingdong and other online channels.

In contrast, the clothing companies that originally rely on the number of stores to conquer the cities are now overwhelmed and shut down stores.

According to incomplete statistics, more than 80% of the 30 clothing, footwear A and H-share listed companies are in a contraction channel.

"In this wave of shops, the middle end brand is the most affected, and the high-end brand is stable due to the stability of its customers."

However, no

Even if he chooses to sell online, it seems that there is nothing new about Da Yang's creation.

After all, in the many concepts of "Internet +", "sell online"

It is well known that many of the listed companies, such as the wedding bird, the LAN Hai's home, YOUNGOR and so on, sell their clothes on Tmall, Jingdong and their own official website.

But for

For example, the "Internet + clothing" bottle is far more than these "old wine". What we have to create is O2O. Its goal is to become the largest single volume single cut company in the world.

The so-called "single volume single cut", in short, is private ordering.

Users choose fabric and input data on the Internet, then the backstage system will use large data to screen out a more suitable user model. After the sample is made, the user will try it on. After the user tries it, he will put forward the idea and send the sample to the company. The company will continue to modify it until it is delivered to the user, and the whole cycle will be about 15 days.

Personalization is currently the most mainstream consumer trend. Dayang creates a strong ability to handle small quantities of orders by subcontracting the international brand.

"The gross profit margin of the company in 2013 and 2014 has been 47.01% and 33.11% respectively, which is far higher than the gross profit margin of the company's overall suit processing and sales." the latest research report of Huarong Securities pointed out that "the company will still have great imagination in the future.

The company has a large amount of cash, but it is mainly used to purchase financial products, and has not made full use of it.

Abundant cash will provide good conditions for the company's future layout in the Internet industry.