How Should Underwear Stores Promote Sales?
There are different ways of selling franchised stores. Some of them are suitable for copying. Some can only be used as reference. Some of them are outdated. Some are products of the times. Here are some different ways to promote sales.
1, quality promotion: the profits brought by quality promotion will be higher than that of regular products, so franchised stores are generally suitable for boutique sales, which are different from the sale of tens of thousands of goods in supermarkets.
Therefore, franchised stores must always have a sense of quality and do a good job in planning and promotional planning of boutique sales.
2, group buying: group buying, purchase and purchase become popular mode. Stores can also set up such passageway for sale. Group buying uses large quantity, attracts consumers' eyeballs with cheap discounts, and promotes sales through the Internet.
3, VIP recruitment:
Exclusive shop
To always grow its membership team, the member's prepaid cost mode is the biggest benefit guarantee for a franchised store. Therefore, the development of VIP membership is the core work of exclusive store sales.
4.
Eye catching activities
A visible activity can promote sales, bring customers and enhance the popularity of exclusive stores.
The campaign should be carried out in a month and week, and can not be abandoned. Activities should be close to reality, close to consumer demand, and close to reasonable profit margins.
5, community interaction: franchised stores should always serve the surrounding environment for easy operation.
Therefore, community interaction must take an active part in it, and we should actively contact the community and strive to create momentum for ourselves through effective means.
6.
Government support
At present, the government is constantly pushing forward the humanities construction and constantly promoting the project of serving the masses. We should make good use of the information resources released by the government to promote the daily sales promotion activities of the franchised stores.
7, Bill marketing: old bills marketing is a traditional practice, but the effect is very good. We should pay attention to the availability, storage and interactivity of the bills, and adopt the way of price or convenience, so as to push the sale of bills into commodity sales.
8, direct selling: the market of direct selling is surging, and most of the direct selling fields have stores. Therefore, it is a good way to do direct selling by stores. Direct sale driven consumption database will greatly increase the scale and efficiency of extra sales, and do well in the incentive system and incentive system of direct selling, and it is also a good sales mode for exclusive stores.
9, timely advertising: now stores advertising is usually achieved through directory sales, therefore, timely advertising is also very necessary.
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It is common for businesses to discount auctions. People will never make a fuss.
But some people can create a "hit 90 percent off" marketing strategy.
It is a brilliant idea of killing new shoots with dead wood.
There is a Ginza gentleman's suit shop.
It is the store that pioneered the sale of "hit 90 percent off", which has been a sensation in many places.
The specific operation is: first, set a discount sale time, how to do underwear sales promotion activities, the first day to play 10 percent off, second days to fight 20 percent off, third days fourth days to fight 30 percent off, fifth days sixth days to 40 percent off, seventh days eighth days to fight eighth, the days of the sky, the sky, the sky, the sky, the sky, the sky, the sky, the sky and the sky.
The prediction of businessmen is that because of the amazing marketing strategy, the effect of early propaganda will be very good.
With curiosity, customers will swarm.
Of course, customers can choose the day of shopping during the discount sale. If you want to buy it at the cheapest price, you can buy it on the last two days, but what you want to buy is not necessarily left to the last two days.
The actual situation is: there are not many guests on the first day. If they come, they will just have a look, and then they will leave.
From the third day, a group of people came to visit. When the fifth day was 40 percent off, the guests began to rush like the flood. After that, the guests were full, and of course, they could not buy 90 percent off.
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