Good Sales Promotion Helps You Succeed In Marketing.

Promotion is an important element in 4P theory (product product, price price, location place, promotion promotion), and it can achieve "fame and gain", but not doing well, it will "lift up a stone and hit it on its own feet".

Therefore, according to the brand and market development situation, it is most important to make the most suitable promotion.

Promotion is aimed at consumers, so the theme of promotional activities must be from the perspective of consumers, reflecting the interests of consumers.

If we can not clearly show the interests of consumers in the topic of a sentence, we can add a sub theme.

For example, a businessman launched a "Thanksgiving father's Day" theme on father's day.

This theme is not related to the interests of consumers. It can add a sub theme. Shopping is polite.

The information of promotional activities must be disseminating to attract people to participate and pay attention to.

So, promotion theme, as important promotional information, can not be "big talk" or "empty talk".

Moreover, it should be loud enough to facilitate communication.

In addition, the promotion of promotional themes can also be done in a unique way, which is more conducive to promotional information.

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Promotional activities are not simply to increase sales, but also to enhance the brand image.

If promotions do not give consumers positive brand associations, or only remember that promotions do not remember who is promoting sales.

We can not say that this is a successful promotion, and sometimes even backfired.

A lot of people think of it.

They would like to buy a gift at a reduced price.

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Indeed, with the fierce competition in the market, the degree of imitation of sales promotion is increasing.

It seems that there are so many ways to promote sales, and there is no new meaning coming and going.

In fact, if we can dig deep into the psychological needs of consumers, we can still design new and unique sales promotion methods.

The famous brand of health care products in China -- brain platinum has launched a sales promotion campaign with "BRIC" in the brain.

In this activity, the use of nubric as a gift of BRIC has greatly attracted the attention of consumers.

At the same time, the value of BRIC products is enhanced by the value of BRICs.

It can be said to be an excellent example of promotion.

In mainland China and Disney jointly launched a large-scale Coca-Cola "golden cover" promotional activities, so that consumers have the opportunity to draw free travel to Hongkong Disney Tourism Award.

As a result, the sales of Coca-Cola products in the Chinese market have seen double digit growth, and with this growth, it is also a further enhancement of the brand image of Coca-Cola. It is natural that people can feel the "feeling, passion and vitality" of the Coca-Cola brand from the Disneyland.

The way of joint promotion is also proved to be "win-win".