Textile And Garment Enterprises In Shandong Should Open Their Markets.

Guo Shuqing, deputy secretary of the provincial Party committee and governor of Ji'nan, came to the scene of the 2015 Shandong textile and clothing brand exhibition held in Shandong, and selected 4 shirts of the brand in the locale.

At the red collar group booth, Guo Shuqing listened to the presentation of the director of the booth about intelligent manufacturing and personalized customization.

He said that in order to constantly improve the quality of clothing and publicize its own brand, the price must be set reasonably, so that consumers can feel the high cost performance of Shandong clothing so as to promote mass consumption.

Subsequently, Guo Shuqing came to the booth of Yi Er, Qingdao global clothing, and she's men's wear.

He pointed out that the clothing industry is a sunrise industry of evergreen spring and is also a labor-intensive, knowledge-based and technology intensive industry. It has proved that many migrant workers and college students can be employed in entrepreneurship.

In the exhibition area of Jimo clothing brand incubator center, he asked to vigorously promote the experience of clothing brand incubator center, and provide services for the small and medium-sized clothing enterprises from the whole process of design, brand to market development.

In the "good Shandong" fashion flashover area, Guo Shuqing and

The responsible persons of Dangdang and other electronic business platforms have exchanged.

He urged the textile and apparel industry association and the Committee of letters and commissions to further strengthen cooperation with Internet companies at home and abroad and build a good service platform for "good products Shandong" network marketing.

At the same time, learn from the experience of Caoxian and Boxing to accelerate the rural areas.

Development, and build more "Taobao village".

It is emphasized that under the new normal economic development situation, Shandong's textile and garment enterprises should go out more, improve their insight and innovation ability, and use the power of domestic and foreign design clusters to drive industrial upgrading.

At the same time, we should focus on the mass consumption, support and guide the export enterprises to establish an independent domestic sales team, strive to develop the domestic market, reduce the difference between the sale price of the mid and top grade garments, and gradually increase the marketing proportion of the domestic market.

Governments at all levels should set up a good service platform, and trade associations should give full play to the role of ties and improve the proportion of clothing products in the textile industry.

At present, the total output and total sales volume of textile and clothing in our province has exceeded one trillion yuan, but the proportion of textile is too high, and the added value of clothing is still at a very low level.

2015 Shandong textile and clothing brand exhibition highlights the theme of "promoting mass consumption". There are 8 series of 28 events, such as shopping carnival, creative release show, and matching conference. The total number of visitors is 210 thousand.

In terms of investment, trade, market, manufacturing, brand and so on, the total volume of business is 70 million 980 thousand yuan and the total retail sales amount is 45 million 980 thousand yuan.