Shandong Clothing Exhibition Successfully Concluded To Promote Industrial Pformation And Brand Docking

FASHION CUBE, a grand closing ceremony, Qilu opens the era of mass consumption.

On the evening of May 27th, FASHION CUBE

With the debut of Shilang brand unveiled, the theme of "promoting mass consumption" has been fully implemented. The opening ceremony, the 5 day shopping carnival, the 9 creative release show, the 9 match conference, 4 smart relay baton lectures, the whole country special invitation business association, the industrial and commercial docking procurement negotiation, the closing ceremony static exhibition and the Qilu fashion celebration 8 series, 28 activities, to provide consumers with understanding.

The stage and the channel of mass consumption have set up an industrial chain docking platform for brand enterprises and manufacturing enterprises, and have built seamless bridges between enterprises and online and offline channels.

The grand scale, the high grade and the substantial results will become a benchmark for China's regional exhibitions.

Popular consumption trend: Qilu's finishing touch

On the morning of May 27th, Guo Shuqing, governor of Shandong Province, visited the Shandong textile and clothing exhibition fair by visiting Qian Huantao, deputy director of the Commission, and Zhang Zhongjun, deputy inspector of the Commission.

At the red collar group booth in Shandong, Guo Shuqing listened to the director of the booth detailing the contents of intelligent manufacturing, customized clothes and so on.

Then asked the quality and price of several shirts, and bought 298 yuan men's shirts 2 by credit card.

He also pointed out that the quality of products should be improved continuously.

Prices must be affordable to the public so as to promote mass consumption.

It is understood that the exhibition will set up a "one main four auxiliary" five venues: Shun Geng International Convention and Exhibition Center, Shandong building, Ginza underground Plaza, Kou Kou clothing city, World Trade Plaza as an auxiliary venue. The total exhibition area is about 27000 square meters. There will be 772 enterprises, 5 characteristic industrial clusters participating, 30 Chinese and foreign designers participating, and 8 exhibition areas.

They include the retail experience area, the "fashion flash shopping" exhibition area, the "Qilu fashion" area, the "quality life" home textile exhibition area, the "technology connection" area, the "fashion future" exhibition area, the Qilu manufacturing exhibition area and the "cultural role" exhibition area.

In addition, the exhibition set up specialized procurement negotiations area, organized large business super, professional clothing wholesale market and famous domestic e-commerce platform, on-site negotiations to purchase, promote Shandong brand textile and clothing into Dalian lock supermarket, professional wholesale market and electronic business platform.

As of May 27th, the total intent of the paction was 70 million 980 thousand yuan, with a total retail sales of 45 million 980 thousand yuan, amounting to about 117 million yuan.

Online sales continue and the effect will continue to emerge.

Industrial pformation towards the smiling curve ends

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The value chain follows the "smile curve" law. The two points are design, brand retail, and the lowest point is high-end manufacturing, which means that it is very difficult to earn high profits by manufacturing alone.

Shandong is a major province of textile and clothing. In 2014, the industrial enterprises above Designated Size realized main business revenue of 1 trillion and 170 billion yuan, accounting for 18% of the national textile industry, and the total production capacity, output total, sales revenue and profits all ranked second in the country.

Among them, Wei Qiao venture group is the largest cotton textile enterprise in the world. Lu Tai is the world's largest high-grade yarn dyed fabric manufacturer and the world's top brand shirt manufacturer. Ruyi group (000626, stock bar) is the most complete textile and garment enterprise and the largest wool industry group in the global industrial chain. It supplies fabric to Armani. Hinur (002485, stock bar) menswear is China's largest and the highest level of technology and equipment in men's suit production base.

And how to turn this advantage into a garment advantage and brand advantage to make the whole industry stronger is a topic before Shandong's textile and garment industry.

Guo Shuqing came to the booth of Yi Er, Qingdao global clothing, and so on. He told the head of the pavilion that the clothing industry is a sunrise industry, and also a labor-intensive industry. The enterprises should solve the employment problem of migrant workers.

Of course, improving the quality of workers is also a big trend in the future. A common worker of Hinur is a good example of the director of the research and development department.

Guo Shuqing said that to develop Shandong's clothing into trillions of industries, the government should set up a platform, and the association should give full play to the role of ties and promote the rapid development of the industry.

Brand docking comes in and goes out.

Pierre Cardin, Shu Lang, Aston, Zhejiang Huafu, Semir, La Natsu Bell, big mouth monkey, Scotland International Development Bureau, Oriental fashion center and so on, are engaged in order docking activities with nearly 100 manufacturing enterprises in Shandong.

Up to now, X million orders have been generated.

In order to meet the needs of domestic and foreign brands for customization and rapid response, Shandong enterprises actively explore typical experience of large-scale high-end customization.

At the exhibition site, Xia Yuefen, the red collar group support manager, said: "in 2003, red collar created the Chr (34) cool intelligent C2M business mode Chr (34) based on the Internet thinking, and formed a complete personalized product large-scale industrial customization mode, which can be tailored to the needs of customers.

The pattern, color system, size and so on can achieve all directional private customization.

It takes 3-6 months for a traditional suit to make a suit, and we only need 7 working days, and we can make 2000 suits of tailored suits every day.

With the rapid development of Internet of things, cloud computing and other technologies, Eagle technology has subverted the manufacturing mode in the past, innovated the digital intelligence enhancement of equipment manufacturing, and took the lead in connecting all links of garment manufacturing from front-end manufacturing to terminal sales, providing enterprises with full range of technology and equipment support to control production in a timely manner. Toyama has international competitiveness in many product areas and even caused panic among international brands: for example, the HX6800TC computer super high-speed sewing machine is the world's first intelligent direct drive automatic thread cutting super high-speed sewing machine, and the mechanical part adopts the advanced mechanical structure of the current global high-speed sewing machine. Based on the strict quality requirements of Toyama, the assembly concentrates on the international first-class and high-end components except for the original design part.

Compared with the traditional sewing machine, the efficiency is increased by 30%, saving 30%, and reducing the labor intensity of workers by more than 30%.

In addition, H9190N computer micro oil sewing machine, 2900SS computer knot machine, HK2900SS computer tie up machine, HW800T rubber bar machine, etc, are comparable with the brands of the international, European, American and Japanese departments.

The introduction of domestic and foreign brands to participate in Shandong intelligent manufacturing docking is also inspired Shandong enterprises to learn from each other's brand operation experience, to prepare for going out.

Guo Shuqing at the benchmarking docking conference and the Oriental Fashion Center booth, he believes that in the context of industrial and economic globalization, we should not only invite foreign businessmen to come in, but also our enterprises should go out more, improve their insight and innovation ability, and use domestic and foreign designers to promote industrial upgrading.

Shu Lang, Hinur, Ruyi, Lu Tai and other enterprises have gradually developed from processing brands to strong consumer brands and moving from Shandong to the whole country and even the world.

Ruyi bought and reorganized several raw materials, fabric finishing, garment processing plants and brand enterprises in Japan, Italy, Germany, Britain, Australia and other places, providing raw materials for Armani and so on. Lu Tai made a deep layout of manufacturing base in Southeast Asia, and he collaborated with Danish PWT menswear company to carry out international exploration.

As Wu Jianmin, chairman of Shu Lang, said, "I want shurang to compete with the world's enterprises like Chr (34) wild child Chr (34) or even wolf, rather than turn into a greenhouse flower."

The early exit of Shandong enterprises will further broaden their horizons, understand the latest demand of global consumers, further improve the level of intelligent manufacturing and design level, and make intelligent manufacturing and brand upgrading complement each other, and truly create the brand of Shandong in the future.