Ju Mei Chen Must Speak For Us.

Jumei.com's O2O is not just offline, it's China's silk or Watsons.

Now it has to access more American O2O businesses to serve more beautiful girls.

This is perhaps the founder of Chen ou and his team never thought of.

Informed sources said, jumei.com has plans to open the interface on App, giving priority to beauty, beauty and several popular home services to import traffic and customers.

In this regard, jumei.com confirmed that there was no relevant plan and arrangement for the time being.

But a jumei.com employee told the billion state power network that jumei.com has already tested the delivery function internally, and poly American employees can book breakfast online on their App side.

However, the function has not been opened to the outside world, and no entry has been found after viewing the billion power network.

"Manicure category may be toot beep nail or 58 manicure, beauty makeup is beautiful home."

Those people said that jumei.com's O2O function could be online in June.

Judging from the matching degree of the crowd, as the largest cosmetic vertical B2C in China, jumei.com can indeed bring accurate traffic to the O2O industry.

Jumei.com reported that the number of active Q1 users reached 5 million 600 thousand in 2015, up 14.3% from 2014.

The magnitude of such magnitude is clearly what the start-up O2O company is longing for.

It is understood that home service has attracted more and more attention from the electronic commerce platform due to its high frequency link customers.

Jingdong, the US group, the public comment, the 58 cities have opened their own door-to-door O2O interface.

The invasion of the United States has made the original fighting situation more subtle.

In the subcategory of single nail, Dudu manicure has successively joined the US group and the public comment. Now when it comes to the United States, relying on the abundant traffic of the big platform, it will inevitably form a trend of confrontation with the 58 nail armor, which will impact the status of the beaver's industry.

A O2O businessman who is about to get into the United States to serve the family said that after the United States got home online, it would take a fierce subsidy policy.

At the time of June, the major electronic business platforms are fighting for the access to the home service.

By then, the price of O2O around home will be staged again.

This is clearly a pleasure for businessmen who are eager to develop new markets by platform.

Burning money is not a bad idea for the platform.

Especially for jumei.com, the O2O company also holds a large number of young female users, and has enough consumption power to cut the service from the server side and pull the sales of e-commerce platform business.

Jumei.com's open platform

Once told the billion power network, before the listing, poly American users were mainly low income young women in a second tier city, although the overall customer price was too high, but the purchasing power was limited, and it was more sensitive to the price of the single product.

In the 2014 IPO prospectus disclosed by jumei.com, $22.7 was calculated. Roughly one user would spend about 120-130 yuan in the United States alone.

According to the latest report released by beaver, the report on the nail consumption of the five major cities in North China, the average passenger price is 150 yuan, of which the average consumption of women in Beijing is about 180 yuan.

This means that after the access to O2O services, the platform is worth further extending, and the enthusiasm and generosity of users to pay for services is far greater than that of cosmetics consumption.

In the eyes of many O2O entrepreneurs, there are still a lot of business opportunities hidden under the make-up plate, which is the short board of the original cosmetics platform.

Take jumei.com as an example, even if enough quality cosmetics can be provided to consumers, it is impossible to use the pink to achieve the psychological expectations of consumers.

It can be seen that delivery is not only the best way to touch consumers, but to enter the user's home, or even let users feel secure, is the "kingly way" to gain trust.

The founder of O2O, who has been focusing on make-up, has revealed to the billion power network that there is a serious separation between makeup artists and consumers.

It also means that users usually get make-up skills only through fashion media or professional TV programs.

It's logical to pry the market with your face.

From a woman's point of view, after painting a beautiful face, her hair may be wrong, her nails may not be tied up, the bags, clothes and shoes are all wrong, and in the end, they may go to the whole face.

Where is the starting point? The starting point is not in the hands, in a face.

Therefore, the beauty industry is based on make-up as the entry, which is most acceptable to women.

Zeng Guan Qing.

In addition to strengthening

The industry also pointed out that another appeal for O2O to open the US industry is to tell a bigger story to win the attention of the capital market.

However, with the gradual liberalization of national policies and a series of encouragement and tax support for the import of general trade consumer goods, the price advantage of jumei.com's cross-border e-commerce bonded mode is being weakened.

Previously, the State Council decided to reduce import tariffs on some consumer goods since June 1st.

Jumei.com shares fell 15% to $21.61 in May 27th, the biggest one-day decline since its launch in May 2014.

"If the advantage is further smoothed out, jumei.com's" cross border + Flash shopping "story may reduce the attractiveness of investors.

A head of cross-border business of a domestic e-commerce platform pointed out to the billion state power network that the dividend policy will be exhausted. After the rise of many comprehensive e-commerce platforms, the import business of the United States will also feel the pressure to a certain extent.

If new growth is to be made, new outlets must be sought, and door-to-door O2O services are the hottest topics.

Previously, the same is true.

In the field, Meng Xing, the founder of AFU's essential oil, seems to care more about O2O than Chen ou.

Meng Wah once declared that the beaver family founded by the above door and nail group has broken 5000 daily orders, and has completed three rounds of financing, with a valuation of 1 billion yuan.

Of course, the market value of jumei.com's listed e-commerce platform is still far above that of the former (up to June 1st, and its market value was US $3 billion 199 million).

In accordance with the rapid development of electricity providers to do a large-scale train of thought, if we do door-to-door O2O, the best choice for us is to be a platform rather than self.

"If it succeeds, it will hopefully hatch another beauty gathering."

In addition, the billion power network learned that jumei.com had not done nothing in O2O. In Beijing, it has opened two outlets in Qianmen and Wangfujing, as a new application scenario for commodity display and contact with consumers.

But if the United States wants to move towards the comprehensive convergence of e-commerce platform and service O2O, in addition to opening up commodity sales, we need to prepare more.

To this end, Chen ou may want to "concave" more modeling, for the new gathering of the United States endorsement.