Taiping Bird Hong Yang Wei Looks At The Trend Of Development

Committed to "let everyone enjoy the fun of fashion", uphold the "live my shining" PEACEBIRD (Tai Ping bird), the brand was founded in 1995.

As the design director of Taiping bird's fashion dress, Hong Yang Wei always cleverly combines the fashion trends of the season to bring us different surprises in the new releases of every season.

About trends, about fashion, about design, let's listen to his views.

A: the four big fashion week itself is a representative of the international trend. Many of us will pay attention to it.

But how we learn and use it is very important.

For example, how to pick out some of the elements you see and choose something suitable for your brand, and then skillfully change and use it.

Therefore, this requires a very sophisticated vision and tactics.

A: first of all, we can see two examples of fast fashion: Zara and H&M.

Zara is a fast fashion brand that has developed better after entering the Chinese market, but it is also trying to do more design with its own style.

Then H&M likes to do a series of designs, and each publication may have a dozen or so series.

And each series has its own slogan.

At the same time, it also cooperated with some very personalized designs to create a unique style of design.

I think the most important thing is the evolution of the trend.

When I look at the works of some domestic designers, I find that some people may not be able to integrate and respond well when designing the fashion.

For example, the trend you have recently seen is hard to predict what will happen next.

Well, this is only a part of mastering and predicting trends.

Another important thing is how to turn something popular into something else. This is also a very important part.

A: because the fashion itself has several disputes.

Like luxury goods, many people know that actually making luxury goods in China is more difficult.

Because China's clothing is developing late, there is no soil suitable for luxury goods.

In fact, the Americans do better because they do not have aristocrats, but there are many rich people, so they have such details.

So in China, I think it is possible to develop into an international brand. It should be a high street brand.

Because young people in China are more daring than any other country to wear their own personality and ideas.

Q: does Taiping bird have a plan for high street brand?

A: three or four years ago, we haven't considered high street yet, but there was a discussion about the topic of high street around 2011 and 2012.

Because we feel that street breeze may be a demand for teenagers.

And the development of street breeze in the past two years is that it may move closer to the high street, because everyone has the idea of making themselves better.

Q: fashion brands are calling slogans like "rush out of Asia and get on the international stage". So, how do you think of the problem of marching into the international arena?

A: there are also many foreign brands that are working with us to explore the trend.

But we are not rushing to enter the foreign market quickly.

It is the most important thing to do well in your own market.