Baozi New East Family Fixed Risk Of Life And Death Delisting Still Exist

Baozi, one of the "fake foreign brands" rebuilt in China, is faced with the problem of lack of design power, low cost performance and insufficient personalization.

Too high price positioning can no longer meet the needs of today's emerging mainstream consumer groups. If it is not for fashion adjustment, it will be eliminated in the future.

Reporters contacted Shenzhen Fufang yesterday, but the other side failed to answer questions about the subsequent arrangements for buying baozi.

Oriental Fuhai page shows that its investment field includes consumer goods such as information technology, health care, energy saving, environmental protection, dairy and cosmetics, and has not touched on clothing.

Many people in the industry feel sorry for the possibility of "zero brand value" in the future.

Liu Qi, chief analyst at China Post securities, said that from baozi's "withdrawal from the traditional clothing industry" statement, the purpose of listed companies is to strip off bad performance assets and achieve cash realisation. In the future, it is likely to inject new assets, while buyers East Fuhai and future 80% other equity holders will decide the future direction of baozi brand.

If Dongfang Fuhai is going to continue to operate baozi's clothing brand from the perspective of comprehensive operation of the company, it may change its downward trend through a series of positioning adjustments. But if we only operate from the perspective of capital operation, we may withdraw baozi from the Hongkong capital market and put it into the A share market. At present, the A share market clothing business is dominated by civilian brands such as Metersbonwe, and the high-end brands still exist blank.

Xu Bin said that the quality of baozi's stores is good, and there are 310 stores in shopping malls, shopping centers and airports. It is also a good target for mergers and acquisitions of large garment groups.

Founded in 1961

Baozi, Toronto, has a history of 54 years. After being acquired by the Kenneth Chan family in Hongkong in 1989, Baozi's management center was pferred to Asia and became the first international high-end market to enter the mainland in 1993.

Brand.

Despite its poor performance in recent years, Baozi has decided to insist on renovation and opening.

Only to enhance brand awareness and international exposure.

Therefore, in the past 20 years, although consumers have already known the luxury brands such as Gucci, Chanel and Hermes, the image of "old luxury goods" has made baozi stand in the Chinese market.

However, the decline in the performance of luxury goods is threatening.

Following the Chanel and Cartire, France's Kai Yun group's luxury brand Gucci in the domestic price, Shanghai, Chengdu, Nanjing and other related stores called "50 percent off sales" slogan, Kai Yun group's financial report shows that in the first quarter of this year, Gucci sales in the world dropped by 7.9%, the group's luxury sector revenue fell 2.6%, the worst performance in recent years.

In the view of analysts, the luxury goods that are competitive in the international market can not escape the fate of declining performance.

In January this year, Baozi announced that the largest shareholder would increase its share price of HK $3 per share to 6.8% of the company's shares and trigger a comprehensive takeover offer. Once the total amount of acquired shares reached 90%, Baozi would withdraw from the HKEx.