Baozi Gave Up The Major Shareholder Of Clothing Business.

The high-end women's clothing brand, once a classic female standard of career women, is facing an exit.

Hongkong Baozhuang fashion company has announced that it will sell all fashion and clothing business, that is, withdraw from the main business of clothing.

After a profit reversal of 75%, the big shareholder of baozi listed company decided not to insist on it.

For the future of baozi, the experts give two possible routes: either the fashion of the new club or the gradual development of a capital game.

In a notice, Baozi said it would withdraw from the traditional fashion dress business and sell 20% interest in fashion and clothing business for 600 million yuan, and may continue to sell the remaining 80% interest at 2 billion 400 million yuan.

The 20% party is Shenzhen Oriental Fuhai Cci Capital Ltd, which will bring more than 480 million yuan profit.

In addition, for the remaining 80% shares that might be sold in the next 90 days, the announcement said that it would be possible to introduce an independent third party buyer or baozi company to sign an agreement of purchase and sale independently by Fang Fuhai.

Baozi explained that many factors such as consumers' shift from traditional retail to online shopping and China's macro political environment make it very difficult and challenging for the future of traditional fashion dress business.

Therefore, selling fashion business is in the interests of shareholders.

Declining performance has long declared that baozi is unable to return to the sky.

Data show that Bao's profit growth has continued to shrink in the past five years in 2010, from 559 million yuan to 91 million yuan, and its profit growth continued to grow for four years. Last year's profit fell 75.66%.

The number of stores in baozi has also decreased from 392 to 310 in three years.

Xu Bin, chief management expert of fashion brand planning expert and frontier consultant, said that the pformation of retail industry has a great influence on the traditional clothing industry.

The brand is facing the two choice of continuing to change and withdraw from the market. In fact, Baozi actually made some explorations in the first two years, but it may be too difficult to carry on, and the valuation and realisation of the listed companies are very easy. After sale, they can also leave more opportunities for other industries in the company.

In addition, large shareholders are likely to have other potential projects on their hands, which can be injected at the right time.

Yesterday, the reporter called many.

Stores, shops are all "confused", in addition to saying that they do not know, Baozi SOGO store, Baozi Yansha friendship mall shop is still preparing for the end of this month's celebration activities, and baozi.

The 11 day will begin a 7 day special sale.

It is understood that baozi frequently sells a special sale at the mall and glamour, etc., with a discount of 3-6.

Xu Bin said that baozi brand continued to focus on high-end products, thousands of yuan, almost with

The price of big cards is at the same time, but after the peak of the 90s of last century, it has been quickly eliminated by consumers in recent years.

According to media survey, there are few stores in Canada, which were born in Canada. After being trapped in the 80s, they were bought by the Hongkong family, which was the foundry of the Canadian market.

Hongkong operators use the strategy of celebrity endorsement and adjoining luxury stores at the airport to quickly turn baozi into the "Chanel" in the hearts of Chinese professional women.

The product of information closure is also declining due to the full symmetry of information.

After Chanel, Louis Weedon, Boboli and other truly big entry into China, the high-end positioning customers lost, but the brand repositioning is also very difficult.

In the Tmall flagship store, there are more than 200 yuan T-shirts and nearly $10000 dresses.

Reporters observed that more than 1000 yuan of clothing sales in 5-25.

One buyer mentioned in the commentary that "price changes are too big and prices will be reduced in a few days".